Bryan Hayes

Work History

BATH & BODY WORKS

Atlanta, GA

03.2022 - Current

Launched and owned three product teams: Transaction/Checkout, Order Management Systems and Data & Analytics
Managed a team of Senior Product Analysts assigned to the product backlogs, developing their skills in product management while working with them to strengthen the growing product environment within the overall organization
Worked in a fast paced, Agile software environment, leadings teams of software engineers, UX designers and QA personnel to deliver high quality, working software to enhance the BBW.com site checkout experience and the integrations with the OMS provider, as well as enabling data element tagging, testing and analytics
Major initiatives included the implementation of PCIPal, a secure payment solution for call centers and agents; Adobe Target, an A/B testing platform for the mobile and desktop site including integrations to Adobe Analytics; as well as numerous projects related to site performance improvements; numerous enhancements to the BOPIS service offering; and assorted additions and improvements to the OMS integration and user experience

BATH & BODY WORKS

Atlanta, GA

06.2021 - 03.2022

Established the OMS Technology Manager role within Bath and Body Works Digital, developing an entirely new structure and process for the management of the OMS platform within BBW Digital
Owned the relationship between BBW and their 3rd Party OMS provider, Radial, working closely with their leadership on product roadmaps, feature development and production support to ensure the platform was always in-step with BBW’s priorities and enhanced according to our needs
Developed new governance processes for all OMS related changes and enhancements, including creating an executive governance board, new feature intake process and prioritization system as well as executive communications and touch-points around strategy, planning and roadmapping

HOME DEPOT

ATLANTA, GA

10.2018 - 05.2021

Established and deﬁned strategic and operational goals and metrics to ensure the success of the Order Management team as well as utilizing the team's efforts to enhance the performance of the Supply Chain organization
Led and developed a team of Sr. Business/Data Analysts, being responsible for both the day to day responsibilities of coaching, training and counseling employees as well as for the long term development and growth of the Operations team
Developed reporting and analytics via Tableau and SQL/GBQ, creating visualizations and dashboards that helped to: drive business decisions, advise senior leadership, and provide actionable data and guidance for multiple business units
Led a cross functional initiative between IT, Merchandising and Website Operations to increase the reliability of customer order transmission and fulfillment, raising reliability from 99.995% to 99.9999%, a savings of over $30m a year in potential lost revenue
Worked with third party drop-ship group CommerceHub, negotiating a removal of over $1m in setup costs and $12m in contract savings while ensuring the business had the strongest partners in the industry by continuously driving system enhancements

HOME DEPOT

ATLANTA, GA

03.2016 - 09.2018

Was responsible for identifying, deﬁning, root causing and driving ﬁxes/enhancements within the order management space that resulted in cost savings and sales recovery of over $10 million per year
Worked to create proactive monitoring tools while also supplementing existing dashboards and reporting, enhancing the performance of existing reporting while allowing for agile changes and requests for new and modified reporting depending on current business needs

VERIZON WIRELESS

ALPHARETTA, GA

03.2014 - 12.2015

Was responsible for developing the basis of several multimillion dollar national advertising campaigns (including “The Nation’s Most Reliable Network” campaign still in use today) utilizing third party consumer insights as well as localized network data to properly pinpoint and target markets and segments effectively
Specialized in data mining, reporting, monitoring, and analysis in the areas of: marketing campaign planning and effectiveness; identifying exploitable areas of opportunity and growth; metrics analysis; and overall data presentation