Brandon Blackshear

• Lead global team responsible for content operations, platform analytics, and engagement optimization initiatives.
• Partner with Product and Engineering teams to define analytics infrastructure, reporting frameworks, and new platform features.
• Collaborate with Sales, Marketing, Design, Legal, and Trust & Safety teams to align content initiatives with business objectives and compliance requirements.
• Build dashboards and reporting systems that improved visibility into user behavior, content performance, and platform trends.
• Utilize CMS and business intelligence tools to evaluate audience engagement, traffic patterns, and campaign performance.
• Analyze consumer behavior, historical performance data, and market trends to inform strategic decision-making.

• Led strategic partnerships and operational execution across North and Latin America with cross-functional teams and external partners.
•Streamlined collaboration among partnerships, engineering, marketing, and analytics teams to enhance campaign impact.
• Analyzed performance data to optimize content strategy, audience growth, and partner outcomes.
• Managed integrated data pipelines and regional growth initiatives with industry leaders such as 7digital, Warner, and Universal.
• Developed comprehensive marketing and social campaigns for major artists like Anitta, Lele Pons, and Karol G to drive engagement.
• Launched first exclusive Spanish-language programming on Triller, managing partnerships for key entertainment events and activations.

• Built and implemented Triller's paid campaign management process from the ground up.
• Personally secured 18 brand and music industry partnerships that generated more than $170,000 in revenue.
• Managed over 60 campaigns that generated more than $750,000 in revenue and 1.2 billion cumulative views across social platforms.
• Developed and maintained relationships with over 140 artists and labels, 40 talent agencies, and 400+ influencers globally.
• Supported international market expansion initiatives across North America, Europe, Latin America, and Asia-Pacific regions.

• Managed platform content programming and campaign execution to drive user engagement and content discovery.
• Leveraged Localytics and Google Data Studio to identify performance trends and optimize content strategies.
• Collaborated with creators and influencers to identify emerging platform trends and audience behaviors.
• Produced, organized, and promoted content initiatives aligned with global entertainment and social media trends.

• Delivered premium customer experiences for private aviation clients.
• Coordinated communication between corporate operations teams and flight crews to ensure smooth service delivery and adherence to safety procedures.
• Managed day-of-flight logistics and customer support throughout the travel process.

• Managed creative asset production and approval processes supporting marketing campaigns.
• Organized and maintained digital content libraries across multiple platforms.
• Coordinated with freelance creatives to ensure project quality and on-time delivery.