Work Preference
Summary
Overview
Work History
Education
Skills
Technical Skills
Timeline
web
Brandon Blackshear
Open To Work
Verified
This profile is verified using an email address.

Brandon Blackshear

Austin,TX

Work Preference

Job Search Status

Open to work
Desired start date: Flexible

Desired Job Title

Director, Global Content & Platform AnalyticsSr. Manager, Music Strategy & OperationsSr. Manager, Strategic Partnerships (LATAM)Sr. Manager, Artist & Influencer CampaignsAnalytics Manager

Work Type

Full TimeConsulting

Location Preference

RemoteOn-SiteHybrid
Location: Austin, TX
Open to relocation: No

Important To Me

Company CultureHealthcare benefitsStock Options / Equity / Profit SharingPersonal development programsCareer advancement401k match

Summary

Strategic content analytics and operations executive with over 8 years of experience enhancing growth in creator platforms and social media ecosystems. Demonstrated success in leading cross-functional teams to develop data-driven content strategies that boost user engagement and revenue. Expertise in utilizing platform analytics and audience insights to optimize content performance while collaborating with product, engineering, marketing, and sales teams. Proven ability to scale global operations and establish strategic partnerships with major media and technology companies.

Overview

10
10
years of professional experience

Work History

Director, Global Content & Platform Analytics

Triller
Austin, Texas
04.2022 - Current
  • Lead global team responsible for content operations, platform analytics, and engagement optimization initiatives.
  • Partner with Product and Engineering teams to define analytics infrastructure, reporting frameworks, and new platform features.
  • Collaborate with Sales, Marketing, Design, Legal, and Trust & Safety teams to align content initiatives with business objectives and compliance requirements.
  • Build dashboards and reporting systems that improved visibility into user behavior, content performance, and platform trends.
  • Utilize CMS and business intelligence tools to evaluate audience engagement, traffic patterns, and campaign performance.
  • Analyze consumer behavior, historical performance data, and market trends to inform strategic decision-making.

Sr. Manager, Music Strategy & Operations

Triller
Los Angeles, CA
07.2021 - 04.2022
  • Directed music strategy and operational execution across internal teams and external music industry partners.
  • Led performance analysis for music campaigns, utilizing user and platform data to optimize engagement outcomes.
  • Developed creative activations and promotional campaigns alongside major artists, labels, and industry stakeholders.
  • Managed strategic relationships and integrated data pipelines with leading music companies including Sony Music, Warner Music Group, and Universal Music Group.
  • Streamlined cross-functional collaboration between content, product, engineering and marketing teams.

Sr. Manager, Strategic Partnerships (LATAM)

Triller
Buenos Aires, Argentina
09.2020 - 07.2021
  • Launched Triller's first exclusive programming initiatives for Spanish-speaking audiences.
  • Negotiated and managed partnerships tied to major entertainment events, media companies, and brand integrations throughout Latin America.
  • Worked closely with leading label partners across Universal Music Group, Warner Music Group, and Sony Music Entertainment to develop regional growth initiatives.
  • Supported campaigns connected to the Latin American Music Awards and Latin Grammy Awards.
  • Developed high-performing social campaigns for artists Anitta, Lele Pons, and Karol G, driving audience engagement.

Sr. Manager, Artist & Influencer Campaigns

Triller
Remote, Global
06.2018 - 09.2020
  • Built and implemented Triller's paid campaign management process from the ground up.
  • Personally secured 18 brand and music industry partnerships that generated more than $170,000 in revenue.
  • Managed over 60 campaigns that generated more than $750,000 in revenue and 1.2 billion cumulative views across social platforms.
  • Developed and maintained relationships with over 140 artists and labels, 40 talent agencies, and 400+ influencers globally.
  • Supported international market expansion initiatives across North America, Europe, Latin America, and Asia-Pacific regions.

Content Operations Manager

Triller
Los Angeles, CA
10.2017 - 06.2018
  • Managed platform content programming and campaign execution to drive user engagement and content discovery.
  • Leveraged Localytics and Google Data Studio to identify performance trends and optimize content strategies.
  • Collaborated with creators and influencers to identify emerging platform trends and audience behaviors.
  • Produced, organized, and promoted content initiatives aligned with global entertainment and social media trends.

Shuttle Experience Manager

JetSmarter
New York, NY
03.2017 - 10.2017
  • Delivered premium customer experiences for private aviation clients.
  • Coordinated communication between corporate operations teams and flight crews to ensure smooth service delivery and adherence to safety procedures.
  • Managed day-of-flight logistics and customer support throughout the travel process.

Creative Content Manager

Vacation Rental Pros
Ponte Vedra Beach, FL
12.2016 - 03.2017
  • Managed creative asset production and approval processes supporting marketing campaigns.
  • Organized and maintained digital content libraries across multiple platforms.
  • Coordinated with freelance creatives to ensure project quality and on-time delivery.

Education

Bachelor of Arts - Psychology & Visual Arts

Columbia University
New York, NY
05-2016

Skills

  • Data analytics
  • Data visualization
  • Google analytics
  • Strategic content planning

Technical Skills

Analytics & Business Intelligence: Google Analytics, Looker, Redash, Localytics, Data Studio

Data & Infrastructure: AWS, BigQuery, Snowflake, Databricks, Elasticsearch, PostgreSQL, MySQL

CRM & Workflow Platforms: HubSpot, Monday.com

Product & Collaboration Tools: Jira, Confluence, Atlassian Suite, GitHub

Content & Creative Platforms: Figma, Adobe Creative Cloud, SaaS/Cloud CMS Platforms

Timeline

Director, Global Content & Platform Analytics

Triller
04.2022 - Current

Sr. Manager, Music Strategy & Operations

Triller
07.2021 - 04.2022

Sr. Manager, Strategic Partnerships (LATAM)

Triller
09.2020 - 07.2021

Sr. Manager, Artist & Influencer Campaigns

Triller
06.2018 - 09.2020

Content Operations Manager

Triller
10.2017 - 06.2018

Shuttle Experience Manager

JetSmarter
03.2017 - 10.2017

Creative Content Manager

Vacation Rental Pros
12.2016 - 03.2017

Bachelor of Arts - Psychology & Visual Arts

Columbia University

Similar Profiles

  • CHANDRAKETU TRIPATHICHANDRAKETU TRIPATHI

    Director, Performance, CRM & Analytics (Global) at Selectivv EuropeDirector, Performance, CRM & Analytics (Global) at Selectivv Europe

  • Arsenio St John SantosArsenio St John Santos

    Sr. Director Cross Platform and Social Analytics at NBC UniversalSr. Director Cross Platform and Social Analytics at NBC Universal

  • DILIP KUMAR.SDILIP KUMAR.S

    Global Product Development- Program Manger (Electric Vehicle Platform) at M&MGlobal Product Development- Program Manger (Electric Vehicle Platform) at M&M

  • Loren Jean-FelixLoren Jean-Felix

    Global Tech Data Analytics Intern at University of South Florida - Information TechnologyGlobal Tech Data Analytics Intern at University of South Florida - Information Technology

CREATE PROFILE
Brandon Blackshear