Summary
Overview
Work History
Education
Skills
Timeline
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Burke Patterson

Ladera Ranch,CA

Summary

Highly motivated professional with 7 years of eCommerce and Brand Management experience in the CPG and FMCG industries. Successful eCommerce manager with years of experience managing brands on Amazon. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.

Overview

8
8
years of professional experience

Work History

Brand Manager

Cartograph
Remote
03.2024 - Current
  • Managed and grew brands on Amazon Seller Central, Vendor Central, Instacart, and WFMOA, taking care of the entirety of the business: strategy, content, operations, advertising, and promotions.
  • Managed and created PPC and DSP Campaigns utilizing AMC audiences to grow brands with monthly advertising budgets up to $175,000.
  • Oversaw Amazon operations including shipment creation and demand planning, ensuring timely and accurate product availability and delivery.
  • Developed and implemented A/B testing, promotional, and advertising strategies to help grow brand presence and sales on Amazon.
  • Acted as the primary point of contact for clients, conducting bi-weekly meetings to represent the company and address client needs.
  • Utilized 3p software such as Helium10 and JungleScout for SEO optimization, keyword research, and PPC campaign management.

Head of Amazon, Founder

Jorkes LLC
Mission Viejo, CA
03.2017 - 06.2024
  • Built and grew an Amazon business maintaining a +45% YOY growth rate in the first 6 years
  • Managed Amazon 3p seller account with over 1,000 SKUs, maintaining relationships with hundreds of suppliers
  • Monitored KPIs and Marketplace Reports regularly to maintain performance
  • Managed large datasets on Excel with functions: SUMIF, VLOOKUP, INDEX, and MATCH

Education

Bachelor of Science - Business Administration: Business Analytics

California State University - Fullerton
Fullerton, CA
06.2020

Skills

  • eCommerce Operations
  • PPC/DSP Advertising
  • Content Optimizations
  • Amazon Seller/Vendor Central

Timeline

Brand Manager

Cartograph
03.2024 - Current

Head of Amazon, Founder

Jorkes LLC
03.2017 - 06.2024

Bachelor of Science - Business Administration: Business Analytics

California State University - Fullerton

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Burke Patterson