Burton Waddy
Summary
Accomplished performance-driven senior media and communications executive passionate about identifying, distributing, and promoting valuable content and services that spotlight excellence in public education. Results-oriented individual well-versed in interfacing with media stakeholders, political luminaries, community members, parents, and students at all levels An award-winning communications leader offering strategic planning, content creation, media management, promotional, and marketing skills that propel the corporate agenda forward, aiming for success.
Overview
13
13
years of professional experience
Work History
Vice President and General Manager (Consultant)
The Positive Community, Corp.
11.2018 - Current
- Create, develop, and deliver digital marketing strategies to corporate clients and senior management on new media options and trends.
- Structure profitable account management plans to boost revenue.
- Provide outstanding client service to exceed customer performance standards and KPIs.
- Close national and regional media, video, on-site, and digital agreements via private and public events.
- Prepare ten monthly productivity reports for senior management.
Digital Manager
Wainer Finest Communications, Inc.
07.2016 - 11.2017
- Created strategic marketing and sales programs for senior management within the Whole Foods industry. Focused on capturing new media sales and online revenue using Google, YouTube, and additional distribution partners, resulting in 567% growth in online revenue.
- Closed national print, and digital agreements
- Increased website traffic by implementing effective SEO and content marketing strategies.
- Improved customer engagement through the creation of targeted email marketing campaigns.
- Prepared twelve-monthly productivity reports for senior management review.
Director of Business Development
Prime Potomac Group
02.2015 - 07.2016
- Secured new partnerships by identifying and pursuing potential collaborators within the media and communications industries.
- Generated revenue from new and existing key partnerships, achieving 93% revenue growth.
- Collaborated with management to enhance customer service and engagement by 86%.
Account Executive
NTENT
10.2010 - 05.2014
- Closed and managed accounts, consistently achieving weekly customer KPIs averaging 45% monthly.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Created, developed and led the "Top Ten Sales Leaders Training Series", a peer-to-peer online marketing and sales training program to advance corporate goals for individual members and team leaders.
Education
Bachelor of Arts - Radio/Television Communications
Shaw University
Raleigh, North CarolinaMaster of Business Administration - Media Management
Metropolitan College of New York
New York, New YorkSkills
- Media Management
- Media Networking
- Media Syndication
- Media Planning
- Content Management
- Content Creation
- Marketing Leadership
- Metrics Tracking
Accomplishments
National Association for Equal Opportunity in Higher Education Presidential Citation, Shaw University Young Alumnus of the Year, Network Journal's Forty Under Forty, City News 100 Most Influential Award, Media Radar Training Award, VSW Hard-Hat Awards, and the Bloomberg Leadership Award
Additional Information
Waddy is credited with the creation, management, syndication, and marketing of:
· “The Bloomberg/All State Portfolio Challenge”, a financial literacy online game that spotlighted college students from Clark Atlanta University who created, tracked, and managed a portfolio of publicly traded US companies.
· “UNCF/Bloomberg Terminal Partnership” which provided real-time global financial market information to each UNCF member institution.
· The Bloomberg Urban Report, the first nationally syndicated business radio program featuring African American public companies and business news.
Affiliations
- The Boy's Scouts, Troop 129 Englewood, New Jersey, Troop Leader
- Shiloh African Methodist Episcopal Zion Church, Englewood, New Jersey, Trustee
Timeline
Vice President and General Manager (Consultant)
The Positive Community, Corp.
11.2018 - Current
Digital Manager
Wainer Finest Communications, Inc.
07.2016 - 11.2017
Director of Business Development
Prime Potomac Group
02.2015 - 07.2016
Account Executive
NTENT
10.2010 - 05.2014
Bachelor of Arts - Radio/Television Communications
Shaw University
Master of Business Administration - Media Management
Metropolitan College of New York
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