Accomplished retail chain expert with a successful sales profile equipped to drive competitive growth across key accounts. Comprehensive knowledge of sales and negotiation tactics with commitment to building long-term relationships. Well-organized, reliable and experienced in promoting products and boosting revenue.
Overview
10
10
years of professional experience
Work History
Director of National Accounts
Calabasas Beverage Company
07.2024 - 01.2025
Successfully advanced business development across key metrics - Distribution/Volume/Revenue - averaging 35% vol growth within account universe.
National Account Responsibilities - Walmart, Target, ABSCO, KROGER, Total Wine, Walgreens
Managed, supported and grew business relationships with existing accounts at HQ level across Central/Eastern (37 States) and developed strategies to increase sales and revenue.
Provided analytical rationale to identify, develop and implement activities within allocated account base.
Performed projects under-budget and on-time, maximizing efficiencies of print campaigns.
Regional Account Manager, Retail
Fever-Tree
08.2020 - 07.2024
Responsible for effectively utilizing analytics (Nielsen/VIP) to drive volume/value growth across 16 regional chains including HEB, Specs, Giant Eagle, Meijer & HyVee .
Consistently maintained 3 Year CAGR volume growth of +27% across key retailers.
Analyzed customer data to identify trends in the industry and develop targeted marketing campaigns.
Developed relationships with key decision makers at target accounts to gain market share.
Project Manager
LIFT Construction
10.2019 - 04.2020
Lead project teams in understanding all aspects of their respective responsibilities.
Responsible for oversight on scheduling and contract execution.
Utilized sales background for onboarding/training new sales team members.
Business Development Manager
Wild Tonic
07.2018 - 09.2019
Effectively managed numerous distributors over 4 states conveying brand strategy and working with marketing teams to promote our full line of products.
Promoted from Regional Manager after growing our TX distributor to #1 in sales/revenue within first 6 months.
South Texas Market Manager
California Cider Co
08.2017 - 07.2018
Managed distributor relationship through quarterly GSM’s and ABP’s using sales data analytics/incentives to boost growth.
Weekly/monthly reports including CSR/IRI for strategic planning.
Consistently achieved volume growth goals across multiple markets based on targeted growth plans.
High End Sales Rep
Anheuser-Busch
02.2015 - 04.2017
Increased distribution/volume across key on/off premise accounts.
Increased brand visibility by effectively building displays and strategically resetting point of sale items in key accounts.
Directed quality activations, food pairings and beer education at influencer accounts by working across multiple teams.
Education
Bachelor of Science - Business Administration
Oral Roberts University
Tulsa, OK
05-2009
Skills
Data Analytics
Account Development
Public Speaking
Market Analysis
Strategic Planning
Sales Presentations
Timeline
Director of National Accounts
Calabasas Beverage Company
07.2024 - 01.2025
Regional Account Manager, Retail
Fever-Tree
08.2020 - 07.2024
Project Manager
LIFT Construction
10.2019 - 04.2020
Business Development Manager
Wild Tonic
07.2018 - 09.2019
South Texas Market Manager
California Cider Co
08.2017 - 07.2018
High End Sales Rep
Anheuser-Busch
02.2015 - 04.2017
Bachelor of Science - Business Administration
Oral Roberts University
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