Ashley Hartman
New Orleans,LA
Summary
Accomplished and goal-driven in sales management and business development with a proven record of producing above target revenue and growing account bases. Dynamic and energetic with strong work ethics that ensures unprecedented results. I am self driven with excellent organizational and time management skills, and have the ability to multitask while managing multiple projects to increase productivity.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Corporate Group Sales Manager
Le Pavillon Hotel
New Orleans, Louisiana
01.2024 - Current
- Conducted market research and analysis to identify trends in the industry, customer preferences, and competitor activities.
- Created presentations for potential customers outlining company services, benefits, and pricing structures.
- Organized client meetings to discuss their needs, objectives, and special requirements.
- Managed a portfolio of existing accounts while cultivating new business opportunities.
- Developed sales strategies to maximize revenue growth and market share.
- Attended trade shows representing the company's products and services in order to generate leads.
- Prepared, reviewed and finalized contracts to close sales.
Group Sales Manager
AC Hotel by Marriott
New Orleans, LA
01.2023 - 01.2024
- Managed customer relationships with corporate clients and travel agents to maximize revenue potential.
- Developed and implemented successful sales strategies to increase group sales.
- Created comprehensive reports on group sales performance for management review.
- Coordinated with marketing department to create promotional materials for targeted groups.
- Provided support during large-scale events such as conventions, conferences, or trade shows.
- Performed marketplace research and conducted surveys to analyze industry weaknesses and strengths.
Catering Sales & Conference Services Manager
The Eliza Jane
New Orleans, LA
01.2022 - 12.2022
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Presented sales proposals to prospective customers to build new opportunities.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Facilitated and managed business development plan based on market and industry research.
- Developed and maintaining professional relationships with officials and representatives of local community groups, companies, and trade organizations.
- Established new customer accounts using negotiation and sales closing abilities.
- Coached, developed and motivated team to achieve revenue goals.
- Managed leads and produced accurate revenue forecasting reports in CRM system.
Sales Manager - Events & Marketing
Laurenia
New Orleans, LA
05.2021 - 01.2022
- Maximized profit through contract negotiation with vendors and venues.
- Developed and managed the division's annual budget and the advertising public relations marketing and sales plans to maximize revenue opportunities ensuring department meets/exceeds profit goals and expectations.
- Coordinated social media content to ensure a consistent brand message is delivered whilst maintaining hotels unique identity
- Managed all marketing efforts around advertising, online media, events, collaborations and occasions that perpetuate company story in the community and in the press.
- Observed local social scene and make recommendations on trends; including staying up to date on competitor activity.
- Elevated team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations.
Sales Manager - Catering
Holiday Inn Downtown Superdome
New Orleans, LA
05.2017 - 05.2021
- Maximized revenue by prospecting new catering business, including cold calling, networking and generating leads to exceed revenue market margins.
- Continuously met or exceeded corporate sales goals for annual and quarterly timelines.
- Managed leads and generated forecasting reports in CRM system.
- Secured unprecedented levels of new business and maintained repeat customers for catering service provider via sales calls, networking, advertising and social media.
- Participated actively in community and civic activities to maintain visibility and to create booking opportunities and exceeded budgeted booking goals and revenue in every special event area.
- Inspected banquet room and checked with catering team before functions to verify correct room set-up, schedule of events, staffing and audio-visual configuration.
- Lead weekly event and sales department meetings to inform team on new local and social trends, along with an updated 21 day forecasted revenue production funnel.
Education
Associate of Science - Expanded Duty Dental Assistant
Louisiana State University Dental School
New Orleans, LA2008
High School Diploma -
Edna Karr High School
New Orleans, LA2007
Skills
- Brand-building strategies
- Rapport and relationship building
- Complex project negotiations
- Profit and revenue-generating strategies
- Compelling leadership skills
- Sales process engineering
- Key account development
- Lead generation
- Promotional sales events
- CRM system lead tracking & reporting
Affiliations
- Ambassador board member of the New Orleans Chamber of Commerce.
- Board member of the Crescent City Sneakerball Foundation
- Active member of the National Association of Catering and Events.
- Active member of the New Orleans Hospitality and Tourism Foundation.
- June 2016 Nominee for the Greater New Orleans Hotel and Lodging Employee of the Year
Certification
- Expanded Duty Dental Assistant Certification
- CPR Certified
- Radiology Certification
- Pediatric Advanced Life Support Certification
References
- Michael Depaolo General Manager Pythian Market 845-821-3327
- Ronell Williams General Manager 504-710-8236
- Amber Cashio Holiday Inn Downtown Superdome 504-906-1205
- Aimee Wilmette Eliza Jane Hotel 858-531-2745
- Rashidah Williams New Orleans School Board 504-430-2522
Timeline
Corporate Group Sales Manager
Le Pavillon Hotel
01.2024 - Current
Group Sales Manager
AC Hotel by Marriott
01.2023 - 01.2024
Catering Sales & Conference Services Manager
The Eliza Jane
01.2022 - 12.2022
Sales Manager - Events & Marketing
Laurenia
05.2021 - 01.2022
Sales Manager - Catering
Holiday Inn Downtown Superdome
05.2017 - 05.2021
Associate of Science - Expanded Duty Dental Assistant
Louisiana State University Dental School
High School Diploma -
Edna Karr High School
- Expanded Duty Dental Assistant Certification
- CPR Certified
- Radiology Certification
- Pediatric Advanced Life Support Certification
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