BYRON WALDRIP
WALDRIP HOLDINGS
Trophy Club,TX
16
years of professional experience
Results-driven sales and business development leader with over 15 years of experience accelerating revenue growth and forging strategic partnerships across media and consumer products. Expertise in leading sales teams, expanding client portfolios, and leveraging market insights to drive actionable growth strategies. Proficient in programmatic media, digital marketing, and go-to-market strategy.
Work History
Co-Founder
2 Years 7 Months- Co-founded a footwear and apparel business focused on premium products, community engagement, and strategic partnerships.
- Develop strategies to expand brand awareness, customer engagement, and revenue through targeted promotions and digital marketing.
- Lead content creation, promotional campaigns, and partnership initiatives to strengthen brand visibility and customer acquisition.
- Establish and manage partnerships with local athletes, musicians, influencers, and community organizations.
- Oversee retail operations, vendor relationships, inventory strategy, marketing initiatives, and customer retention.
- Manage cross-functional business priorities spanning operations, marketing, merchandising, partnerships, and customer experience.
Independent Consultant / Business Development
4 Years 7 Months- Delivered business development, sales, marketing, and strategic consulting services to clients across media, content, and diverse business sectors.
- Lead new-business development efforts from prospect identification through strategy development and relationship management.
- Advise clients on digital strategy, account expansion, customer acquisition, and revenue-generation initiatives.
- Oversee media strategy and manage ongoing client relationships to identify opportunities for growth and expansion.
- Provide business development, sales, marketing, and strategic consulting services to clients across media, content, and other business sectors.
- Develop investor presentations, business plans, go-to-market strategies, and supporting sales materials.
- Key Achievement: Partnered with Meticulous Image to pursue new business opportunities, develop programmatic media packaging strategies, and spearhead video production services.
Area Market Manager, North Texas
1 Year- Managed market development, distributor relationships, account growth, and brand activation across the North Texas market.
- Key Achievement: Secured Billy Bob’s Texas, the World’s Largest Honky Tonk, as a full-bar placement account encompassing 28 bars.
- Contributed to LALO Tequila achieving #2 in Texas for Blanco Tequila sales and #4 nationally.
- Managed relationships with RNDC and key on- and off-premise accounts, enhancing market penetration and driving sustained sales growth.
- Identified new account and placement opportunities through networking, market research, and competitive analysis.
- Developed promotional strategies and account plans, increasing brand visibility and fostering long-term customer relationships.
- Analyzed market trends, competitor activity, and sales performance to shape effective territory strategy.
- Prepared and presented sales reports, forecasts, and KPI performance updates to leadership.
- Collaborated with marketing teams to develop promotional campaigns, sales materials, and market activation initiatives.
Video Producer / Account Manager
2 Years 4 Months- Managed client relationships and video production programs, leading expansion of Multiview's video services.
- Spearheaded video production initiatives and helped establish scalable processes to support significant growth in client volume.
- Spearheaded video production initiatives, establishing scalable processes that supported growth in client volume.
- Negotiated custom production budgets, aligning client requirements with project scope and financial objectives.
- Partnered with social media managers to define channel-specific content requirements and ensure consistent, high-quality delivery.
- Collaborated with marketing, advertising, and management teams to optimize campaign timing, reach, and overall effectiveness.
- Monitored emerging digital technology, social media trends, and industry best practices to strengthen campaign performance.
Programmatic Account Manager
3 Years 3 Months- Managed portfolio of 60+ accounts, developing tailored digital advertising and programmatic media strategies to meet client needs.
- Managed a portfolio of 60+ accounts while developing digital advertising and programmatic media strategies.
- Developed strategic account plans that enhanced client retention and supported revenue expansion while fostering long-term relationships.
- Developed strategic account plans focused on client retention, revenue expansion, and long-term relationship growth.
- Cultivated strong client relationships through proactive communication, strategic consultation, and reliable execution.
- Cultivated strong client relationships through proactive communication and strategic consultation, ensuring reliable execution of campaigns.
- Developed and implemented video programmatic management processes that increased monthly commercial video production.
- Managed project schedules, budgets, and deliverables to ensure on-time and cost-effective completion.
Team Lead, Partnership Manager / Sales
5 Years 10 Months- Ranked as the team's top Partnership Sales Executive in monthly contracts signed and revenue generated for 14 consecutive months.
- Personally secured 150+ publishing partnerships through prospecting, consultative selling, relationship development, and contract negotiation.
- Led a team of 12 Sales Executives responsible for developing and managing association publishing partnerships.
- Supervised 12 Sales Executives responsible for association partnerships generating $30M+ in royalty revenue during the first five years.
- Developed and delivered business pitches that secured new partnerships, expanding revenue opportunities.
- Created advertising and promotional strategies for partner publications, maximizing commercial opportunities.
- Conducted behavioral data analysis and market research to identify trends and inform partnership and sales strategies.
- Negotiated and finalized publishing agreements that balanced partner objectives with company revenue goals.
- Evaluated individual and team performance, identifying opportunities to improve productivity, sales execution, and revenue generation.
Education
Bachelor of Science - University Studies
Skills
Business Development
Sales Leadership
Account Management
Strategic Partnerships
Revenue Growth
Digital Marketing
Digital Advertising
Digital Media Strategy
Marketing Strategy
Partnership Development
Market Analysis
Performance Metrics
Portfolio Expansion
Financial Oversight
Strategic Planning
Search Strategy
Networking
Customer relationship
Microsoft Office
Timeline
Co-Founder
ELEVATED SOLE, LLC
01.2024 - CurrentRead More
Area Market Manager, North Texas
LALO TEQUILA
01.2024 - 01.2025Read More
Independent Consultant / Business Development
WALDRIP HOLDINGS
01.2022 - CurrentRead More
Video Producer / Account Manager
MULTIVIEW, INC.
03.2020 - 07.2022Read More
Programmatic Account Manager
MULTIVIEW, INC.
12.2016 - 03.2020Read More
Team Lead, Partnership Manager / Sales
MULTIVIEW, INC.
02.2011 - 12.2016Read More
University of Texas At Arlington
Bachelor of Science from University Studies
Read More