Cortney Wilbanks
Atlanta,Georgia
Summary
Accomplished sales and operations leader with a proven track record of driving revenue growth and operational efficiency. Over a 9-year career, I have generated $22M+ in sales and consistently exceeded targets. A skilled communicator, I have successfully managed and collaborated with diverse teams, including sales, operations, and product. My ability to bridge the gap between departments has led to on-time project delivery and increased client satisfaction. By leveraging data-driven insights, I have reduced operational risk from 37% to 7% and developed strategic market expansion plans. This involved analyzing current market operations and identifying opportunities for growth and improvement. In my previous role as furniture sales manager, I managed a team of 7 and oversaw a P&L. I also successfully managed 200+ vendor relationships. My experience in managing editorial features has resulted in over $30 million in collective engagements.
Overview
6
6
years of professional experience
Work History
Partner Manager and Program Coordinator
Teach Kids Tech 501(c)
07.2023 - Current
- Strategize and plan future program development, identifying critical components to achieve organizational goals
- Onboarded five new partners, including F500 tech companies and major sports leagues, to further our mission
- Mapped cybersecurity events and identified subject matter experts for potential collaboration and workshop opportunities
- Developed a 10-week project timeline to ensure timely delivery of deliverables
Contract Work
Various Companies
01.2023 - Current
- Collaborated with product and development teams to create product roadmaps
aligned with customer feedback, enhancing marketing assets and prioritizing
product needs. - Evaluated founder pitch decks, providing feedback on market development
opportunities and mitigating bias in expansion plans to optimize resource
allocation and hiring decisions. - Assisted clients in identifying market expansion opportunities by analyzing
customer data and identifying similar accounts and markets with aligned
operational challenges. - Developed and implemented comprehensive customer discovery training
programs tailored to specific product types, empowering sales teams to identify
new opportunities and accelerate deal velocity. - Innovation and Operational Efficiency:
Supported Fortune 500 companies in innovation initiatives, by overseeing
communication, data analysis, and market research. - Improved operational efficiency by reducing costs by an average of $1.5M USD by
addressing gaps in top-down strategic initiatives. - Built relationships with external partners such as vendors, suppliers, consultants.
- Conducted research on market trends, competitor strategies, customer needs, and industry best practices.
- Facilitated focus groups and surveys to gather consumer feedback for product development.
- Assessed the effectiveness of current operations against established performance metrics.
- Marketed products and services at tradeshows and promotional events.
- Monitored competitors' activities to stay ahead in the market.
- Designed and executed actionable plans to increase profitability and reduce costs.
Contributing Writer/ Managing Editor
Multiple Digital Platforms
01.2023 - Current
- I have upsold over $300,000 in advertisements for each medium by leveraging exceptional customer service and client management skills
- I have written over 100 articles for a diverse range of clients, from major brands and celebrities to small business owners
- I have managed, planned, and executed photoshoots and cover photo selections for clients
- Maintained a consistent voice and tone across all written materials.
- Compiled data from multiple sources into comprehensive reports.
- Cultivated relationships with sources and key figures in local area to reliably produce top-notch news coverage.
- Adhered to strict editorial policies when creating content.
- Developed relationships with public relations professionals and other contacts in the media field.
- Revised work to meet editorial approval or fit time or space requirements.
- Attended press conferences, industry events and other related activities.
- Developed connections with public relations contacts, providing exemplary sources for news stories.
Regional Sales Representative
StrongDM (IAM Cybersecurity)
01.2022 - 01.2023
- Collaborated with product and development teams to create product roadmaps aligned with customer feedback, enhancing marketing assets and prioritizing product needs
- Evaluated founder pitch decks, providing feedback on market development opportunities and mitigating bias in expansion plans to optimize resource allocation and hiring decisions
- Assisted clients in identifying market expansion opportunities by analyzing customer data and identifying similar accounts and markets with aligned operational challenges
- Developed and implemented comprehensive customer discovery training programs tailored to specific product types, empowering sales teams to identify new opportunities and accelerate deal velocity
- Supported Fortune 500 companies in innovation initiatives, by overseeing communication, data analysis, and market research
- Improved operational efficiency by reducing costs by an average of $1.5M USD by addressing gaps in top-down strategic initiatives
- Consistently exceeded sales quotas by 25%, contributing to a $4 million pipeline
- Conducted in-depth interviews with cybersecurity SMEs to gain insights into buyer motivations and preferences for Access Management solutions
- Developed a data-driven GTM strategy, leveraging customer feedback and CRM data, to optimize sales outreach and drive revenue
- Implemented a refined event strategy and follow-up sequences, restructuring 75 sequences to align messaging with buyer needs
- Provided coaching and training to the sales team on best practices in the security industry
- Established a referral program by partnering with existing customers and VC firms to expand the customer base
- Created comprehensive enablement materials for sales representatives, leveraging external resources and industry experts
- Successfully sold products across multiple channels, including Slack
Area Sales Manager
Stock and Trade
10.2018 - 12.2021
- Led a team that consistently exceeded monthly sales goals by 25% generating over $450,000 in monthly revenue with a 20% profit margin even after Covid messed with materials cost and revenue forecasting
- Developed and executed quarterly sales plans manually by utilizing data and excel spreadsheets- resulting in a 17% YoY revenue increase for my store
- Conducted sales training, onboarded new team members, and provided ongoing coaching to create a better customer experience
- Selected and implemented new software to help maintain accurate inventory assessments
- Helped organize company wide trainings, covering 6 markets
- Maintained strong relationships with 200 vendors, upselling products by 30% during a global materials shortage and acquiring 75 new vendor accounts, increasing sales by 35%
- Set individual sales targets with sales team, aligning with company objectives.
- Identified prospects to build new business partnerships and pipelines.
- Resolved customer complaints in a timely manner while ensuring high levels of customer satisfaction.
- Conducted market research to identify selling possibilities and evaluated customer needs actively.
- Provided detailed sales reports and revenue forecasts to senior management.
- Utilized customer relationship management software to maintain records of customer activities and networking opportunities.
- Identified new business opportunities within the region through networking activities.
Education
Neuroscience -
UAB
01.2020
Speech Language Pathology and Education - double major
OLE MISS
01.2015
Skills
- Client Management
- Public Relations
- Project Management
- P&L Management
- Negotiation
- Strategic Planning
Affiliations
- Ekisa Ministries board member
- Special Olympics powerlifting coach
- WiCys member
Timeline
Partner Manager and Program Coordinator
Teach Kids Tech 501(c)
07.2023 - Current
Contract Work
Various Companies
01.2023 - Current
Contributing Writer/ Managing Editor
Multiple Digital Platforms
01.2023 - Current
Regional Sales Representative
StrongDM (IAM Cybersecurity)
01.2022 - 01.2023
Area Sales Manager
Stock and Trade
10.2018 - 12.2021
Neuroscience -
UAB
Speech Language Pathology and Education - double major
OLE MISS
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