Summary
Overview
Work History
Education
Skills
Profiles and Portfolio
Awards
References
Timeline
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Caden Hendrickson

Caden Hendrickson

Harrisburg,PA

Summary

I am a highly motivated Digital Media Production and Marketing graduate with a unique creative vision, precise attention to detail, and a passion for creating engaging content. I am focused on producing high-quality assets that capture people's attention while strategically managing creative video campaigns. I am an experienced sports and event videographer and I am driven to contribute and grow in a sports media organization.

Overview

3
3
years of professional experience

Work History

Video Production Intern

Lancaster Inferno Soccer Club
Lancaster, PA
05.2024 - Current
  • Edited game and practice footage to create captivating highlight videos, increasing fan excitement.
  • Managed and conducted interviews with players, coaches, and youth players to capture their experiences and insights for promotional content.
  • Engaged in planning, shooting, and editing longer-form content for a comprehensive season chronicle.
  • Organized and curated highlight clips of goals and saves for submission to the League's database, ensuring high-quality and timely content delivery.
  • Produced promotional ads for team sponsors, contributing to the team’s commercial partnerships.
  • Generated innovative video content ideas through active participation in brainstorming sessions, enhancing the team's multimedia presence.

Athletic Video Content Manager

Juniata College Athletic Communications Office
Huntingdon, PA
01.2022 - 05.2023
  • Produced 30+ Creative Athletic Highlight Reels for @juniataeagles
  • Sideline Sports Action Videography for nearly every NCAA team at Juniata College
  • Weekly Multi-Sport/Team highlight reel coverage for athletic social media
  • Publicized Juniata College Women's Volleyball 2022 NCAA Division III National Championship with a series of highlight reels and videos
  • Traveled with Juniata College Men's Basketball team to Landmark Conference Championship to film and edit video content
  • Internship for credit completed semester of FA22
  • Supervised by Benjamin Grant grantb@juniata.edu, Juniata College Athletic Communications Director, Nikki Ayers, Juniata College Athletic Director

Digital Media Studio Content Creator

Juniata College Marketing Department
Huntigdon, PA
09.2021 - 05.2023
  • Developed social media marketing content that strategically caters to the three primary target groups of Juniata College, including alumni, current students, and prospective students, with a focus on the latter.
  • Video Writing, Organizing Production, Video Content Gathering, Video Editing, Using Marketing Strategies for Juniata College
  • Produced videos “Juniata Ghost Stories”, “21-22 Year Sports Wrap Up”, “Lobsterfest with Cade 2022”, “Juniata Women's Volleyball Mic'd Up”, “Joining Men's Volleyball”, “Juniata Predicts the Superbowl”, "Playing Hall Golf with the History Department", Short Form Campus Events Reels
  • Worked closely with a team of student content creators, Juniata Marketing staff, students, professors, and academic departments of Juniata College.
  • Supervised by Juniata Marketing Staff Member Cole Handerhan, handerc@juniata.edu

Education

Bachelor of Arts - Digital Media Production + Marketing

Juniata College
Huntingdon, PA
05-2023

Skills

  • Experienced Proficiency with Adobe Premiere Pro
  • Adobe After Effects
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Production Setup
  • DSLR Mirrorless Camera Operation
  • Camera Stabilization (Gimbals, Tripods)
  • Studio lighting
  • 3-point lighting
  • Audio Production
  • Lavalier microphones
  • Video interviews
  • Writing Marketing case studies
  • Making marketing recommendations
  • Conducting surveys and focus groups
  • Communicating with community business partners
  • Delivering finalized video and marketing products
  • File Organization
  • Creative Vision
  • Organizational Collaboration
  • Intuitive Research
  • Wide Range of Interests
  • Public Speaking
  • Acting
  • On Camera Presence
  • Scheduling and Coordinating
  • Production Standards
  • Community Relationships
  • Project Ideation
  • Project Planning Management
  • Student Leadership
  • Production Team Collaboration
  • Storyboarding
  • Writing and editing scripts
  • Sound design
  • Client Communication
  • Story Telling
  • Positive Mindset

Profiles and Portfolio

Instagram: @cade.hendrickson 

Youtube: https://www.youtube.com/channel/UC5gqf1wvXU63puOSsPtMYjA

Awards

  • Awarded a Juniata College Big 5 Award - Stanford Mickle Award presented annually to the graduating senior male that made the greatest contribution to athletics.
  • Awarded by College Sports Communicators for National Champion Recognition Program for work as a Juniata Assistant publicizing Juniata College Women's Volleyball's 2022 NCAA Division III National Championship

References

References available upon request.

Timeline

Video Production Intern

Lancaster Inferno Soccer Club
05.2024 - Current

Athletic Video Content Manager

Juniata College Athletic Communications Office
01.2022 - 05.2023

Digital Media Studio Content Creator

Juniata College Marketing Department
09.2021 - 05.2023

Bachelor of Arts - Digital Media Production + Marketing

Juniata College

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Caden Hendrickson