Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

CAI XIAO

Plano,TX

Summary

Marketing-focused General Manager dedicated to delivering attractive marketing strategies to increase business. Strong problem-solver. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.

Overview

7
7
years of professional experience

Work History

General Manager

LONG HOME LLC
2020.01 - Current

1 Implemented business strategies, increasing revenue, and effectively targeting new markets.

2 Marketing management. follow the market trend, adjust marketing strategies, like price changing, advertisement's content designing, trying to attract more potential buyer and tenant.

3 Customer relationship building and maintaining.

4 Raised property accuracy and accountability by creating new automated tracking method.

5 Negotiated price and service with vendors to decrease expenses and increase profit.

Marketing Manager

Brighterion Capital
2018.11 - 2019.12

1 Implemented data-driven strategies for continuous improvement in campaign performance and conversion rates.

2 Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.

3 Performed market segmentations, targeting and positioning for each product line.

4 Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.

Marketing Specialist

Country Garden LLC
2017.05 - 2018.08

1 Marketing research of competitor's products, make comparison and analysis.

2 Online marketing management, including choosing the right online platform to do the brand and product promotion. Like social media content editing and posting, maintain our online median's profile.

3 Offline marketing management. Make event's planning and work with other department to complete the execution of the plan.


Education

MBA - Business Management

Boston University
Boston, MA
12.2016

Bachelor of Science - Education

Troy University
Troy, AL
05.2013

Skills

  • Marketing Planner
  • Customer Relations
  • Sales Promotion
  • Exceptional interpersonal communication
  • Business Development

Software

MICROSOFT WORK TOOLS

Timeline

General Manager

LONG HOME LLC
2020.01 - Current

Marketing Manager

Brighterion Capital
2018.11 - 2019.12

Marketing Specialist

Country Garden LLC
2017.05 - 2018.08

MBA - Business Management

Boston University

Bachelor of Science - Education

Troy University
CAI XIAO