Cailin Conner
Chicago,IL
Summary
DIGITAL STRATEGIST | DIGITAL MARKETING, CONTENT OPERATIONS
Data-driven digital strategist with 5+ years of experience supporting integrated digital marketing initiatives across healthcare, medical publishing, and B2B environments. Proven ability to manage and optimize SEO, email marketing, CRM-driven campaigns, analytics, and cross-channel content strategies to drive engagement, lead generation, and continuous performance improvement. Adept at collaborating with marketing, sales, product, and technical stakeholders, and highly comfortable working in evolving, ambiguous digital ecosystems.
Overview
12
12
years of professional experience
Work History
Copy Editor
DAC
Chicago, US
10.2024 - Current
- Support digital-first marketing initiatives by ensuring accuracy, consistency, and brand alignment across web, email, and social content.
- Partner with strategists, account teams, and designers to enhance message clarity and campaign performance across multiple digital channels.
- Mentor and manage in-house and contract writers, improving workflow efficiency and content scalability.
- Ensure voice, tone, and SEO best practices are consistently applied across campaigns.
Editor
AMC Media Group
Chicago, US
07.2022 - 10.2024
- Planned and executed digital content strategies for HCP-focused platforms, supporting audience engagement and lead-generation goals.
- Applied SEO best practices to web content, increasing discoverability and organic traffic performance.
- Managed and optimized email marketing campaigns, including content development, QA, deployment, and performance tracking.
- Analyzed web, social, and email performance metrics to inform content strategy pivots and future campaign planning.
- Collaborated cross-functionally with editorial, marketing, and production teams to maintain consistent digital messaging.
- Covered medical conferences and industry events, supporting timely digital content updates and campaign alignment.
Editorial Coordinator
Cleveland Clinic Main Campus
Cleveland, US
12.2021 - 07.2022
- Managed digital manuscript tracking systems and research databases, ensuring data integrity and process efficiency.
- Supported regulatory-compliant content workflows and maintained structured documentation across teams.
- Coordinated cross-departmental communications and digital records, strengthening internal data processes.
Copy Editor
Study.com
Cleveland, US
01.2020 - 12.2021
- Optimized web-based educational content for clarity, SEO, and audience engagement.
- Reviewed keywords, headings, and metadata to improve search visibility and content performance.
- Delivered actionable feedback to writers, increasing readability and conversion effectiveness.
Lead English Teacher
Yaruki Switch Square
Yokohama, Japan
01.2019 - 12.2019
- Developed and taught lessons encompassing a range of skill-building activities for speaking, writing, reading, and listening in the English language
- Actively participated in statewide conferences
- Revised existing lesson plans
- Led a team of five educators
- Reviewed and revised learning technologies
Editorial Assistant
Rila Publishing
London, England
11.2017 - 12.2018
- Supported digital publishing workflows and performance tracking for healthcare-focused publications.
- Identified key performance data and ensured content compatibility across platforms.
- Assisted with layout design and digital production processes.
Administrative Assistant
Arbor Realty Trust Inc
Independence, US
10.2016 - 09.2017
- Coordinated executive calendars
- Tracked and completed administrative tasks
- Centralized office supply purchases
- Supported budget management
- Prioritized and tracked assignments
- Addressed client inquiries
- Generated quarterly reports to track project milestones
- Proofread official communications
Research Assistant
Slippery Rock University
Slippery Rock, US
08.2014 - 05.2016
- Contributed to the design and implementation of research study
- Collected and analyzed data
- Entered data and documented results
- Prepared manuscript publication and presented findings at the MARC ACSM Annual Meeting
Teaching Assistant
Slippery Rock University
Slippery Rock, US
04.2014 - 05.2016
- Assisted instructors in the implementation of lessons, activities, and laboratory demonstrations
- Ensured adherence to safety protocols
- Assisted students who needed extra support to complete lessons and assignments
Skills
- Digital Marketing Strategy & Campaign Optimization
- SEO, Content Optimization & Keyword Strategy
- Email Marketing & Marketing Automation
- CRM & Database Management (HubSpot; MS Dynamics 365 exposure)
- Analytics & Reporting (Google Analytics, web/email/social analytics, dashboards)
- Audience Segmentation & A/B Testing
- Social Media Strategy & Paid/Organic Content
- CMS Management (WordPress)
- HTML (working knowledge)
- PowerPoint (data storytelling & executive reporting)
- Cross‑functional Collaboration (Marketing, Sales, IT, Product)
Timeline
Copy Editor
DAC
10.2024 - Current
Editor
AMC Media Group
07.2022 - 10.2024
Editorial Coordinator
Cleveland Clinic Main Campus
12.2021 - 07.2022
Copy Editor
Study.com
01.2020 - 12.2021
Lead English Teacher
Yaruki Switch Square
01.2019 - 12.2019
Editorial Assistant
Rila Publishing
11.2017 - 12.2018
Administrative Assistant
Arbor Realty Trust Inc
10.2016 - 09.2017
Research Assistant
Slippery Rock University
08.2014 - 05.2016
Teaching Assistant
Slippery Rock University
04.2014 - 05.2016
Additional Qualifications
- Strong understanding of healthcare, biomedical, and life sciences audiences
- Passion for emerging digital trends, AI-driven marketing tools, and automation
- Experience translating complex data into clear, actionable insights for stakeholders
- Published scientific co-author (PMID: 28002068)
ALIGNMENT WITH PHC GROUP DIGITAL STRATEGIST ROLE
- Hands-on experience supporting SEO, email marketing, CRM-driven workflows, and analytics
- Proven ability to monitor benchmarks, analyze performance, and recommend strategic pivots
- Strong collaborator with comfort acting as a bridge between marketing, sales, product, and technical teams
- Background in healthcare and life sciences, aligning with PHCbi’s mission and audience
- Growing expertise and strong interest in AI-enabled marketing automation and analysis