Cait Koszowski

As a UX Strategist my role focuses on understanding, improving, and crafting improved web experiences. I work within the retail public site, and focus on driving engagement and empowering self-directed investors.

• Document current user journeys and design web experiences for future user journeys
• Create user journey maps, user personas, develop prototypes for concept testing and user research
• Conduct user testing, user interviews, develop questionnaires, language studies, design and facilitate stakeholder workshops
• Sketch, prototype and collaborate on design iterations for development team
• Gather insights, draft presentations and present findings and recommendations to stakeholders

• Analyze campaign metrics and identified areas of improvement, and opportunities to expand client relationships
• Create content and campaign strategies for digital gaming campaigns
• Create internal and external communication like press releases, case studies and client presentations
• Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape

• Edited and sourced images and videos with Shutterstock and Adobe Creative Suite, Sketch and Invision
• Maintained content, product, and editorial calendars to schedule all aspects of creation and delivery
• Used Google Analytics, Data Studio, and Salesforce to analyze user engagement and website traffic metrics
• Managed team of copywriters and strategists to oversee blog content creation and social ad campaign performance
• Created email marketing strategies to increase open and click-through rates by 20%, increasing daily new customers by 60%, annual purchases by 54%, and new customer conversion by 53%

• Managed end-to-end, multi-channel digital strategy for NRG Home brands
• Worked closely with PR to drive brand awareness
• Supported partnership marketing by creating digital content for events, ad campaigns, and sponsorships
• Managed the content strategy and editorial process for digital and social channels

• Conducted qualitative research activities; user interviews, focus groups, surveys, and working sessions
• Participated in design reviews, brainstormed UX developments through design thinking
• Evaluated project requirements and content standards in order to produce copy in line with creative structure

• Leveraged various CMS platforms to create and launch content (Wix, Drupal, Wordpress, Squarespace, HubSpot CMS, Adobe Experience Manager)
• Conducted content audits, content inventories and established editorial guidelines and governance
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content

• Managed and analyzed social media channels
• Created e-newsletters and email marketing campaigns using Adobe Creative Suite, MailChimp
• Redesigned and published web pages with WordPress
• Analyzed web data with Google Analytics, drafted and presented findings to senior team leaders