Caitlin Burk
Charlotte,NC
Summary
Results-driven marketing leader with expertise in executive communications, partnerships, and project management. Proven track record of enhancing brand visibility and driving demand through innovative marketing strategies and partner programs, aligning cross-functional teams to achieve strategic goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Chief of Staff to SVP Global Strategic Alliances
Kyndryl
01.2025 - Current
- Drove global alliances strategy across AWS, Microsoft, Google Cloud, and key data/AI partners.
- Crafted executive narratives, board materials, and external positioning to support strategic initiatives.
- Aligned cross-functional teams in alliances, marketing, and sales to enhance collaboration and execution.
AWS Alliance Marketing Manager
Kyndryl
01.2023 - 12.2025
- Managed end-to-end marketing programs, including events, webinars, and digital campaigns, enhancing brand visibility.
- Collaborated with AWS marketing and business teams to develop and execute joint marketing strategies.
- Created compelling joint messaging, positioning, and content for product announcements, aligning with business goals.
Worldwide Alliance and Partnerships Strategy Manager
Kyndryl
11.2021 - 01.2023
- Executed communications and marketing strategy, increasing visibility and engagement among strategic partners.
- Developed strategic plans that drove business growth through targeted initiatives and market trend analysis.
- Led collaboration with analyst relations, executive communications, and paid media teams to align messaging.
Worldwide Marketing and Communications Manager
IBM
03.2019 - 11.2021
- Directed program for new visual system and brand identity, enhancing the positioning of the IBM partner ecosystem.
- Developed marketing and communications strategy that strengthened partner ecosystem growth.
- Facilitated collaboration with marketing leaders across global regions to align strategies and optimize communication.
Digital Content Channel Marketing Manager for IBM Analytics & IBM Cloud
IBM
06.2016 - 04.2019
- Executed integrated content and communications plans for global launches, enhancing audience engagement.
- Created diverse content for Business Partners, including blog posts and social media, to strengthen relationships.
- Collaborated with Demand Generation and Product Marketing teams to increase partner participation.
Social Business Manager
IBM
01.2015 - 06.2016
- Increased year-over-year social media following for IBM PartnerWorld significantly across multiple platforms.
- Managed IBM PartnerWorld's social media accounts to enhance brand engagement.
- Analyzed market trends to inform product development strategies, driving partnership growth.
Education
B.S. - Communication
Boston University
05-2014
Skills
Websites
Certification
- IBM Digital Learning Transformation
- IBM Agile Explorer
- IBM Cognitive Practitioner
Timeline
Chief of Staff to SVP Global Strategic Alliances
Kyndryl
01.2025 - Current
AWS Alliance Marketing Manager
Kyndryl
01.2023 - 12.2025
Worldwide Alliance and Partnerships Strategy Manager
Kyndryl
11.2021 - 01.2023
Worldwide Marketing and Communications Manager
IBM
03.2019 - 11.2021
Digital Content Channel Marketing Manager for IBM Analytics & IBM Cloud
IBM
06.2016 - 04.2019
Social Business Manager
IBM
01.2015 - 06.2016
B.S. - Communication
Boston University