Caitlin McDiffett
Anchorage,AK
Summary
Results-driven professional with 15+ years of experience leading product and marketing initiatives. Brings strong communication, technical requirements expertise, and brand strategy development. Focused on improving customer experience, supporting business transformation, and driving growth through cross-functional leadership.
Overview
16
16
years of professional experience
Work History
Senior Marketing Manager
Alaska Communications
Anchorage, AK
10.2024 - 07.2026
- Redesigned customer communication journey for home internet products, reducing cancelled orders and improving customer satisfaction.
- Built promotions plan to encourage customer upgrades to higher-value packages.
- Created customer education campaign to share timely information across learning, buying, getting, using, paying, and support phases (LBGUPS).
Senior Product Manager
-
01.2016 - 10.2024
- Directed mass migration of customer base from sunset product offerings to new broadband and voice offerings, driving revenue growth and stronger retention.
- Redesigned online buying experience to show service-location-qualified offerings, improving online sales and lowering customer support needs.
- Introduced product bundles that increased revenue per user and reduced churn.
- Led cross-functional teams through complex launches on time and at high quality standards, managing multiple features in parallel.
- Partnered with engineering, operations, and data analytics to guide transformational change without formal authority.
Product Manager
-
01.2014 - 12.2016
- Directed rollout of prepaid billing platform, expanding internet access for multi-dwelling units and soldiers stationed at Alaska military bases.
- Led design of new product catalog, streamlining order workflow for customers and support staff.
Associate Product Manager
-
01.2012 - 12.2013
- Led product roadmap for Alaska broadband and voice service offerings.
- Partnered with operations to refine billing, provisioning, and service processes.
Marketing Specialist
-
01.2011 - 12.2011
- Developed marketing strategies for existing products, services and new product launches.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
Education
Bachelor of Science - Marketing
Kansas State University
Manhattan, KS05-2010
Skills
- Data-driven product strategy
- Customer base management
- Customer experience strategy
- Cross-functional leadership
- Customer journey design
- Stakeholder management
- Product lifecycle management
- Technical and regulatory requirements
Timeline
Senior Marketing Manager
Alaska Communications
10.2024 - 07.2026
Senior Product Manager
-
01.2016 - 10.2024
Product Manager
-
01.2014 - 12.2016
Associate Product Manager
-
01.2012 - 12.2013
Marketing Specialist
-
01.2011 - 12.2011
Bachelor of Science - Marketing
Kansas State University