Nicole Blackmer
Media Research Sales
Muskegon,MI
Summary
Dynamic senior data and strategy leader with extensive expertise in audience intelligence, analytics, and cross-platform media insights. Proven track record in shaping data-driven decision-making for global accounts while leading high-performing teams and fostering collaboration across product, marketing, and commercial sectors. Proficient in translating complex media and audience data into actionable executive-level insights, developing scalable data frameworks, and driving cohesive customer strategies within digital ecosystems. Recognized for strategic clarity, operational excellence, and the ability to influence stakeholders at all organizational levels.
Overview
25
25
years of professional experience
Work History
Vice President, Global Product Sales – Planning
Nielsen
U.S.
02.2015 - Current
- Engaged directly with clients to promote Nielsen’s audience measurement services, facilitating growth and demonstrating value through strategic partnerships.
- Lead global product sales for Nielsen’s planning and audience solutions, shaping how customer and audience data inform executive decision-making, product development, and commercial growth across major Advertiser, Agency, Digital, and TV clients.
- Translate complex audience, identity, and measurement data into clear, executive-ready insights that guide revenue strategy, product positioning, and market prioritization.
- Partner with Product, Data Science, Engineering, Marketing, and Account Management to align client needs with data-driven product roadmaps, ensuring accuracy, consistency, and clarity in the metrics used to evaluate business performance.
- Oversee the evolution of global planning datasets—including planning and insights data, identity resolution, and measurement capabilities—to support cross-platform customer understanding.
- Identify strategic market opportunities using audience signals, competitive intelligence, and product analytics, informing long-term investment decisions and new capability development.
- Lead the launch and commercialization of new data-driven products, ensuring internal teams are trained on analytical frameworks, product value, and customer impact.
- Manage and develop a high-performing team, setting clear KPIs, fostering a culture of accountability and innovation, and elevating organizational data literacy.
- Serve as a senior liaison across internal and external partners, ensuring customer requirements, data governance needs, and measurement standards are prioritized and operationalized.
- Maintain full visibility into the opportunity pipeline, using data-driven forecasting and performance metrics to guide strategic decisions and revenue planning.
Connections Associate Director – Accounts
Mediavest
New York, NY
08.2010 - 02.2015
- Directed strategic development and execution of national and regional media campaigns across major brands including Dasani, Gold Peak, Powerade, Fuze, and Walmart.
- Recipient of the 2010 Innovation Award for creating a local planning tool that delivered real-time media cost, delivery, and competitive insights to accelerate Walmart’s retail performance.
- Built strong client relationships and delivered integrated, data-driven marketing solutions across creative, media, and vendor partners.
- Managed and developed teams of 4–10, delegating responsibilities to maximize efficiency, skill development, and output quality.
- Oversaw budget management, reporting, and performance tracking across all campaigns.
Media Manager – Rising Star Program Account
Mindshare
New York, NY
03.2007 - 08.2010
- Developed and optimized national and local media plans for Sprint’s Post-Paid Wireless business, leveraging research tools, competitive analysis, and market insights.
- Managed campaign budgets, flowcharts, reporting, and performance recaps across multiple quarterly initiatives.
- Served as the central contact for all media partners, ensuring accurate execution across broadcast, print, digital, OOH, and direct channels.
- Built and maintained an extranet system to streamline communication and document sharing across creative and media teams.
- Trained and supervised Associates and Senior Associates in media planning, research, and client service.
Media Strategist – Accounts
Media Kitchen
New York, NY
07.2006 - 03.2007
- Supported strategic media planning and execution across multiple client accounts, contributing research, insights, and tactical recommendations.
Media Planner – Accounts
MPG
Boston, MA
08.2004 - 06.2006
- Planned and executed media strategies for Citizens Bank, Colonial Williamsburg, Magners Irish Cider, Ocean Spray, and McDonald’s.
- Conducted audience research, competitive analysis, and budget allocation to support campaign performance.
Executive Coordinator & National Sales Assistant
Katz Radio Group
New York, NY
07.2001 - 06.2004
- Supported national sales operations, client communication, and campaign coordination across radio markets.
Education
Bachelor of Arts - Advertising
Michigan State University
East Lansing, MI05.2001
Skills
- Enterprise Analytics & Insights
- Customer & Audience Intelligence
- Data Strategy & KPI Governance
- Identity, Segmentation & Measurement
- Cross-Functional Leadership
- Data-Driven Product Strategy
- Team Leadership & Talent Development
- Market Analysis & Competitive Intelligence
- Campaign Strategy & Optimization
- Strategic planning
Timeline
Vice President, Global Product Sales – Planning
Nielsen
02.2015 - Current
Connections Associate Director – Accounts
Mediavest
08.2010 - 02.2015
Media Manager – Rising Star Program Account
Mindshare
03.2007 - 08.2010
Media Strategist – Accounts
Media Kitchen
07.2006 - 03.2007
Media Planner – Accounts
MPG
08.2004 - 06.2006
Executive Coordinator & National Sales Assistant
Katz Radio Group
07.2001 - 06.2004
Bachelor of Arts - Advertising
Michigan State University