Caitlin Trowbridge
Seattle
Summary
Innovative eCommerce Merchandising Manager offering 8+ years of experience in leveraging technology and data to manage broad selection of merchandise on the website. Successful in process improvement to create a higher efficiency for product launches. Focused on the customer's use of website, working with IT partners to enhance aspects of the site for end user.
Overview
13
13
years of professional experience
Work History
DIGITAL PRODUCT MERCHANDISING MANAGER
SanMar
04.2017 - Current
- Partner with Merchandising, IT, Digital and Creative teams to ensure that all online products and resources are set up accurately and maintained appropriately
- Own and manage all aspects of Product Detail Pages on SanMar.com as well as historical knowledge of full Product Catalog
- Search enhancement
- Product Data clean up management
- Supervise product launches and process for team
- Lead process improvements to increase productivity and flow for team
- Identify opportunities and recommend new ideas for digital platform
- Test and QA product updates in various platforms and environments
- Deep dive into competitive research, reporting and user studies (provided by UX) and provide strategy to enhance product catalog offering
- SME/Lead for site enhancement projects
- Translate product strategies into appropriate catalog content that aligns with brand objectives and drives positive business results-focusing on big stories, technical innovation, density, and key products.
ASSISTANT PRODUCT MARKETING MERCHANDISER
Eddie Bauer
08.2016 - 03.2017
- Translate product strategies into appropriate catalog content that aligns with brand objectives and drives positive business results-focusing on big stories, technical innovation, density, and key products
- Analyze monthly business data to identify key categories and products that impact business results; review findings and recommended actions. Deep dive into reporting from catalog results
- Ensure brand and merchandising consistency in all directives- deep knowledge and understanding of all product offerings
- Create catalog from start to finish, spread build, attend assortment review meetings, work closely with Art Directors to ensure key products are placed correctly
- Collaborate with in house Designers, Merchandising, and Creative to define priorities and effectively navigate conflicts as things arise
MARKETING COORDINATOR, CATALOG, SHOES
Nordstrom
02.2016 - 08.2016
- Create catalog from start to finish, spread build, attend assortment review meetings, work closely with Art Directors to ensure key products are placed correctly
- Collaborate with in house Designers, Merchandising, and Creative to define priorities and effectively navigate conflicts as they arise
- Review operating practices, determine whether improvements can be made and work to implement changes as appropriate to assure consistency across divisions
- Execute business processes and procedures to support the department
- Keeping up with deadlines for Catalog process, supporting merchant teams in assuring their information is in on time and accurately noted
- Prepare materials for and run all walk-throughs and all turn-in meetings, including coordination of merchandise samples and styling information with the appropriate teams.
PRODUCT COORDINATOR
Nordstrom
06.2014 - 02.2016
- Support .com business by executing and managing all details throughout a lifecycle of a product
- Plan, facilitate and execute assigned projects from start to finish
- Collaborate with buying office, Site Merchandising, and Site Coordinators to ensure accuracy and product outcome, live on site
- Requesting samples from vendors for all sell shot imagery, featured projects, campaigns, and styling
- Staying in constant communication with business counterparts regarding sample status, vendor issues/needs
- Driving faster to web initiatives in order to meet our CSAT score, on top of demand costs
EDITORIAL STUDIO COORDINATOR
zulily
03.2012 - 06.2014
- Schedule editorial photo-shoots for all divisions, Kids, Women's (Accessories) and Home/Toys
- Production planning, schedules, team communication, organizing and procuring samples from the Merchandise teams
- Execute castings, booking models, fittings, cancellations (problem-solving)
- Create shot count, daily goals, send out daily reporting on day-to-day business for our studio
- Educate and train team members, Merchandisers, and co-workers on many facets of how zulily runs
- Merchandise liaison; handle all email communication to the Merch teams, negotiating re-shoots, accommodating late adds
Education
BACHELOR OF ARTS (B.A.) IN COMMUNICATION, PUBLIC RELATIONS -
Central Washington University
06.2012
Skills
- Product Merchandising
- eCommerce
- Site Auditing
- Adaptability and Flexibility
- Search Engine Marketing
- Product Launch Support
- Critical Thinking
- Merchandising and Promotions
- Communications Strategies
- Remote Video Conferencing
- Supervising staff
- Performance metrics analysis
- Competitive Analysis
- Data-driven decision-making
References
References available upon request
Timeline
DIGITAL PRODUCT MERCHANDISING MANAGER
SanMar
04.2017 - Current
ASSISTANT PRODUCT MARKETING MERCHANDISER
Eddie Bauer
08.2016 - 03.2017
MARKETING COORDINATOR, CATALOG, SHOES
Nordstrom
02.2016 - 08.2016
PRODUCT COORDINATOR
Nordstrom
06.2014 - 02.2016
EDITORIAL STUDIO COORDINATOR
zulily
03.2012 - 06.2014
BACHELOR OF ARTS (B.A.) IN COMMUNICATION, PUBLIC RELATIONS -
Central Washington University
Similar Profiles
Nicholas McSwainNicholas McSwain
Expeditor at SanMarExpeditor at SanMar
Rosanne TorresRosanne Torres
Group Leader at SanMarGroup Leader at SanMar
Luz Maria BeltranLuz Maria Beltran
Order Puller at SanMarOrder Puller at SanMar