Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Caitlyn Caldwell

Downingtown,PA

Summary

A dynamic sales professional with over 15 years of expertise in the animal health sector, notably with Neogen, I excel in customer relationship building and complex problem-solving. Demonstrated success in expanding client bases, notably in the equine market, by achieving sales increases of up to 15%. Renowned for interpersonal communication and strategic sales consultations, I consistently exceed performance targets.

Overview

13
13
years of professional experience

Work History

Sales Representative Animal Health

Neogen
05.2023 - 11.2024
  • Maintained client base over the last 15 years in the animal health market. Specializing in equine market.
  • Work closely together to grow there business in the veterinary market and changing needs.
  • Built strong relationships with vets and there needs.
  • Customer service
  • 75% travel each week.
  • Cold calling.
  • B2B Sales
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Collaborated with marketing to create impactful promotional materials for increased brand awareness.
  • Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
  • Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Utilized CRM software to manage client information, track leads, and monitor sales progress.
  • Set and achieved company defined sales goals.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Contributed to team objectives in fast-paced environment.
  • Attended monthly sales meetings and quarterly sales trainings.

Equine Senior Sales Rep

Evolve Biosystems
01.2017 - 06.2022
  • Strong Equine Client base for over 15 years.
  • B2B
  • Cold calling
  • Established new accounts both on veterinary and trainer side. Maintaining professional relationship.
  • Lunch and Learns training on why Glycoguard Probiotics is so important to equine and foal gut health.
  • Trusting relationships from years of working together.
  • Increased sales 15% over goal each quarter.
  • Traveled 50% plus of work week meeting with clients and trade shows.
  • Worked closely with distributor reps to help close sales.
  • Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
  • Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
  • Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
  • Communicated with clients and customers to gather, provide and share updated information on products and services.

Equine Specialist Pharmaceutical Sales Manager

Merritt Veterinary Supply
01.2012 - 12.2016
  • Recruited for expertise in sales in the equine veterinary market.
  • Large client base in equine market and veterinary market that have followed me over my last 15 years in the industry.
  • B2B sales calls
  • Cold calls
  • Travel 75% of each week. Covered 90% of the United States.
  • Worked closely with manufacturing reps to help close sales.
  • Problem solving and competitive pricing.
  • Attended conferences and trade shows monthly.
  • Increased sales 10-15%
  • Ride alongs

Education

Associate of Arts - Culinary

Hotel Restaurant Management
Philadelphia, PA
01-1997

High School Diploma -

Scared Heart Academy
Bryn Mawr, PA
06-1995

Skills

  • Customer service
  • Customer relationship building
  • Interpersonal communication skills
  • Relationship building
  • Product and service knowledge
  • Sales presentations
  • Sales closing
  • Complex Problem-solving
  • Upselling and cross selling
  • Relationship selling
  • Sales consultation
  • Cold calling
  • Lead prospecting

Accomplishments

Member of AVDA

Presidents Club 3 years in row

Senior Chair board member at Devon Horse Show- Present

Timeline

Sales Representative Animal Health

Neogen
05.2023 - 11.2024

Equine Senior Sales Rep

Evolve Biosystems
01.2017 - 06.2022

Equine Specialist Pharmaceutical Sales Manager

Merritt Veterinary Supply
01.2012 - 12.2016

Associate of Arts - Culinary

Hotel Restaurant Management

High School Diploma -

Scared Heart Academy

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Caitlyn Caldwell