Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Caitlyn Caldwell

Malvern,PA

Summary

Highly strategic, influential, productive, exceptionally well rounded management / sales professional, strong communication skills to build strong and productive relationships with key stakeholders. Highly developed negotiation and proven change management skills. Expertise and passion in the equine market, Motivated equine pharmacy sales manager. Recognized for expertly monitoring my veterinary business. Offers in-depth knowledge of basic medical issues and conditions. equine pharmacy sales manager with talent for b2b sales meeting clients needs and wants. Strong knowledge of animal health. Communicative and team-oriented, Proven history of communications to meet team, individual and management objectives goals

Overview

18
18
years of professional experience

Work History

Equine Senior Sales Pharmaceutical Manager

Evolve Biosystems/Glycoguard
Davis, CA
01.2017 - 06.2022
  • Equine expertise in the probiotics space
  • Strong client base
  • Relationships with Veterinary doctors and consumer’s (breeders, trainers, owners)
  • introducing and teaching and educating about the Glycoguard probiotics
  • Why its beneficial in there equine program
  • Attended trade shows, equine meetings and equine events
  • Increasing social media presents, sponsorships at events and shows
  • Traveled over 50% of my work week
  • Covered most of the United States
  • Increasing sales each month 15%-20% over goals
  • Worked closely with distributor reps
  • Lunch and learns for clients, quarterly promotions
  • Catering to the needs of the clients both vets and consumer’s for both foals and equine athletes
  • Targets equine veterinarians, trainers in the equine industry (Breeding, NRHA, TB Racing, Standard Breed, Jumpers, Cutters, 3 Day Eventing)
  • Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
  • Glycoguard probiotics both for foals and equine athletes
  • Cold calling
  • Promoted products at trade shows across region, connecting with prospects and improving market penetration.
  • Established new accounts and serviced existing accounts maintaining professional relationships.

Equine Specialist Pharmaceutical Sales Manager

Merritt Veterinary Supply
Birmingham, AL
01.2012 - 12.2016
  • Recruited for expertise in sales and equine Pharmaceutical sales
  • Cold calling, B2B
  • Relationships, expertise with equine veterinarians markets
  • Very competitive pricing
  • Problem solving
  • Increased equine sales monthly 15-20%
  • Strong relationship with manufacture reps and distributor reps
  • Attended equine conferences and trade shows, traveled 50% of each work week
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.

Director of Animal Health Market / Human Sales Account Manager

Sklar Surgical Instruments
West Chester, PA
01.2007 - 01.2011
  • CSM Certified
  • Started Animal Health Market for Sklar in 2009
  • Developed catalog for the Animal Health Market with the newest instruments for veterinary
  • Increased sales 75% working with 3 key distributors focusing on equine and companion animal
  • Supported sales team members to drive growth and development.
  • Built and grew relationships with key distributor partners in the Animal Health Market
  • Traveled and trained distributor reps on product knowledge
  • Created spiffs and promo’s with distributors
  • Ride along with distributor reps helping to close new business or exciting business
  • Designed custom sterile packs for the Animal Health Market working mostly with Ambulatory care and equine market
  • Offering solutions for instrumentation needs that best suits the clinic needs
  • Working with GPO's and Local hospital contracts
  • Coached, developed and motivated team to achieve revenue goals.
  • Traveling 25%
  • Built lasting relationships with supplier/manufacturer representatives.
  • Evaluated CRM data to maintain follow up with potential clients and resurrect cold leads.

Animal Health Sales Manager

International Horse Vets
Denver, CO
01.2006 - 01.2008
  • Outpaced peers sales totals by 50-60% annually
  • Sales leader in 1 year
  • Managed a sales team of 11 representatives throughout the country
  • Promoted and sold products through cold calling and networking, B2B sales
  • Sponsorship agreements with top equine trainers
  • Equine Veterinarians and Trainers and established long term profitable relationships
  • Attended trade shows for in-person engagement and network building.
  • Obtained the winners circle sales excellence award in each year of employment.
  • Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.

Technician

Equine Sports Medicine, Equine
Unionville , PA
08.2004 - 10.2006
  • Assisted Equine veterinarians in office and external site visits
  • Cleaned, maintained and properly stocked company vehicle to prepare for required duties.
  • Participated in training to maintain technical expertise and proficiency on applicable equipment.
  • Very fast pasted with very unique patients
  • Surgical prep
  • Managed quality control and maintained high level of customer satisfaction.

Education

Emergency Medicine -

Delaware Community College
01.2001

Associates Degree - Hotel Restaurant Management

The Restaurant School
01.1997

AMS -

Sacred Heart Academy
Bryn Mawr, PA
06.1995

Skills

  • Problem-Solving
  • Customer Service
  • Work Prioritization
  • Relationship Building
  • Decision Making
  • B2B Sales
  • Excellent Organizational Skills
  • Eagerness and Dedication to Build Strong Professional Relationship
  • Strong Marketing Abilities
  • Exceptional Communicator
  • Brand-Building Strategies
  • Rapport and Relationship Building
  • Pharmaceutical Sales

Affiliations

Member of AVDA - Present

Presidents Club 3 years in row

Senior Chair board member Devon horse show- Present

Accomplishments

  • Exceeded Sales Management goals by 15% on a quarterly basis, which led to promotion to Regional Sales Manager within 6 months.

Timeline

Equine Senior Sales Pharmaceutical Manager

Evolve Biosystems/Glycoguard
01.2017 - 06.2022

Equine Specialist Pharmaceutical Sales Manager

Merritt Veterinary Supply
01.2012 - 12.2016

Director of Animal Health Market / Human Sales Account Manager

Sklar Surgical Instruments
01.2007 - 01.2011

Animal Health Sales Manager

International Horse Vets
01.2006 - 01.2008

Technician

Equine Sports Medicine, Equine
08.2004 - 10.2006

Emergency Medicine -

Delaware Community College

Associates Degree - Hotel Restaurant Management

The Restaurant School

AMS -

Sacred Heart Academy

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Caitlyn Caldwell