
Business Analytics graduate with experience using Excel, SQL, and data analysis techniques through coursework and projects. Strong communication, organization, and problem-solving skills developed through nearly four years in a fast-paced, technology-driven. environment. Seeking an entry level analyst position where I can continue developing my analytical skills while supporting business growth and decision making.
Microsoft Excel
SQL
Python (beginner)
Microsoft Office Suite
Data Analysis
Data Reporting
Pivot Tables
Data Visualization
Database Fundamentals
Problem Solving
Communication
Time Management
Marketing Campaign Performance Analysis (Excel)
• Analyzed campaign performance data including advertising spend, clicks, purchases, and revenue.
• Created pivot tables and charts to evaluate campaign performance and identify trends.
• Calculated key performance metrics including Conversion Rate, Return on Ad Spend (ROAS), Revenue Per Click, and campaign profitability.
• Developed recommendations for budget allocation based on campaign performance results.
• Presented findings using Excel reports and visualizations.
SQL Retail Database Project
• Created and queried SQL tables containing product, campaign, and platform data.
• Applied concepts including primary keys, foreign keys, and table relationships.
• Wrote SQL statements to retrieve, organize, and analyze business information.
• Practiced filtering, sorting, and summarizing data to support business reporting.