Hi, I’m
Caitlin Perez
Summary
Passionate and dedicated professional with a talent for creating memorable experiences, bringing people together, and telling compelling stories. Known for infusing energy, creativity, and a 'get-it-done' attitude into every project. Skilled in event planning, economic development, partnership building, and creating bold marketing campaigns that drive growth and engagement. Adept at utilizing CRM management and data-driven insights to develop impactful strategies that enhance customer experiences, employee retention, and brand awareness. Always eager to collaborate, try new approaches, and spread positive energy throughout every endeavor.
Overview
8
years of professional experience
1
Language
Work History
Downtown Mesa
Events and Marketing Manager (Contract)
11.2024 - 03.2025
Job overview
- Spearheaded inaugural events, including planning and execution, resulting in standout events that garnered attention from the Mayor and led to an official proclamation
- Directed and motivated a team of 15+ staff and volunteers to ensure seamless event production and exceptional attendee experiences
- Created branded giveaway materials and retail items, enhancing community engagement and extending event visibility
Town of Fountain Hills
Economic Development Specialist
07.2024 - 11.2024
Job overview
- Lead economic development projects focusing on business attraction, tourism, and community growth
- Cultivate strategic partnerships with local businesses, stakeholders, and organizations to promote sustainable economic growth
- Create and execute marketing strategies showcasing the community's assets to attract investment and enhance visitor experiences
- Oversee budgeting, logistics, and vendor coordination for town-sponsored initiatives, ensuring successful program execution
- Engage with community leaders to support initiatives that drive long-term business development and increase visibility of local attractions
Visit Mesa
Sales and Services Coordinator
03.2023 - 07.2024
Job overview
- Managed CRM systems (e.g., Salesforce, HubSpot) for global, sports, and tourism leads, ensuring effective communication and reporting
- Coordinated logistics and services for events such as weddings, corporate meetings, and group tours, delivering superior client satisfaction
- Established strong partnerships with local businesses and hotels, fostering collaboration to improve tourism experiences
Waffle House
Regional Field Human Resources and Recruiting Specialist
10.2020 - 06.2022
Job overview
- Directed recruitment efforts for 15 restaurant locations, including sourcing, screening, and onboarding
- Delivered training programs designed to improve employee retention and support professional development
- Maintained compliance with labor regulations and facilitated positive workplace cultures across all sites
Jimmy John's
Regional Field Marketing Manager
08.2017 - 06.2019
Job overview
- Implemented localized marketing strategies across multiple states, increasing brand awareness and driving revenue growth
- Represented Jimmy John's as a Certified Brand Ambassador at national events to foster customer engagement and loyalty
- Managed travel logistics, expense reports, and operations for regional marketing teams
Marriott
Front Desk Supervisor
01.2017 - 07.2017
Job overview
- Provided exceptional customer service, leading to positive online reviews and repeat business from satisfied guests.
- Trained new employees on front desk operations, ensuring they were well-prepared for their roles and responsibilities.
- Resolved guest issues with rooms or reservations with knowledgeable and friendly service.
- Empowered front desk staff by promoting a supportive work environment and recognizing individual achievements, resulting in increased morale and productivity.
Education
Arizona State University
Bachelor of Arts (BA) from Design Studies Management
Skills
Customer Relationship Management
Recruitment Strategy
Client Engagement Specialist
Salesforce Application Knowledge
Content Planning and Scheduling
Stakeholder Relationship Management
Training Facilitation
Public-Private Collaboration
Accomplishments
- Increased Tourism Engagement: Boosted local tourism through targeted marketing campaigns.
- Reduced Employee Turnover: Reduced employee turnover by 15% with training programs and innovative integrations.
- Enhanced Client Satisfaction: Collaborated and cultivated relationships with local businesses and hoteliers to ensure client satisfaction.
Timeline
Events and Marketing Manager (Contract)
Downtown Mesa
11.2024 - 03.2025
Economic Development Specialist
Town of Fountain Hills
07.2024 - 11.2024
Sales and Services Coordinator
Visit Mesa
03.2023 - 07.2024
Regional Field Human Resources and Recruiting Specialist
Waffle House
10.2020 - 06.2022
Regional Field Marketing Manager
Jimmy John's
08.2017 - 06.2019
Front Desk Supervisor
Marriott
01.2017 - 07.2017
Arizona State University
Bachelor of Arts (BA) from Design Studies Management