Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Proficient
References
Timeline
Generic

Georgia Mathison

Warwick

Summary

Results-driven Marketing Manager with over fifteen years of experience in branding, copywriting, digital marketing, and event planning. Expertise in developing strategic marketing plans that enhance visibility and revenue, evidenced by a successful increase in market share through tailored marketing strategies. Demonstrated leadership in managing teams and executing innovative campaigns that improve brand recognition and drive profits. Committed to delivering exceptional results under tight deadlines while fostering strong stakeholder relationships.

Overview

26
26
years of professional experience

Work History

Contract Marketing Manager, Copywriter, Blogger

Self Employed Services
01.2004 - Current
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Produced ideas for promotional events or activities and organized them efficiently.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Supervised a team of junior marketers in executing various projects.
  • Managed creation of marketing materials, collateral and sales support tools.

Marketing Project Manager

PMC Media Group
Rhode Island
11.2023 - 03.2024
  • Led agency department functions with infectious enthusiasm.
  • Coordinated creative design, social media, digital marketing, video production, and web development into a seamless ensemble.
  • Crafted dynamic plans to revitalize brand narratives.
  • Authored and refined various creative assets, such as commercial scripts, press releases, and web content.
  • Organized events such as seminars, conferences, and trade shows to promote products or services.
  • Researched best practices in digital marketing techniques such as SEO and SEM optimization tools.

Senior Account Supervisor

Brand Partners/Willey Brothers
New Hampshire
03.2001 - 09.2003
  • Devised effective marketing strategies to enhance banking brand stories.
  • Produced engaging brand narratives that enhanced multi-channel content, including brochures, websites, visual elements, and branch communication materials.
  • Coordinated efforts of departments to deliver campaigns that met targets and boosted sales.
  • Provided strategic direction to junior account supervisors on client projects.
  • Developed project scope to communicate and manage project-related costs.

Senior Account Executive

Young & Rubicam Companies
California
02.1999 - 01.2001
  • Directed comprehensive national campaigns, overseeing promotions and point-of-purchase efforts.
  • Acted as the primary liaison between clients and the Toronto office, ensuring seamless communication among the creative, production, and account teams.
  • Designed and implemented custom marketing strategies that aligned with client goals for ARCO/BP-Amoco.
  • Initiated incentive programs to enhance customer engagement.
  • Conducted a competitive analysis of clients' market share and presented the findings.

Education

Liberal Arts

Saddleback Community College
California

Skills

  • Customer relationship management
  • Event planning
  • Project management
  • Content creation
  • Brand development
  • Graphic design
  • Team leadership
  • Copywriting
  • Creative thinking
  • Vendor management
  • Promotional events

Hobbies and Interests

  • Mountain Biking
  • Musician
  • Mosaic Artist
  • DIYer

Proficient

  • Canva
  • Monday, Asana
  • FG Funnels
  • Microsoft 365
  • Google Workspace

References

References available upon request.

Timeline

Marketing Project Manager

PMC Media Group
11.2023 - 03.2024

Contract Marketing Manager, Copywriter, Blogger

Self Employed Services
01.2004 - Current

Senior Account Supervisor

Brand Partners/Willey Brothers
03.2001 - 09.2003

Senior Account Executive

Young & Rubicam Companies
02.1999 - 01.2001

Liberal Arts

Saddleback Community College

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Georgia Mathison