Caiya Craven
Houston
Summary
Dynamic operations and marketing leader with a proven ability to enhance brand visibility and drive sales growth. Skilled in client consultations and relationship management, resulting in sustained customer loyalty. Committed to utilizing expertise to support organizational success.
Overview
7
7
years of professional experience
Work History
Esthetician
Beauty Lab
04.2023 - Current
- Design customized facial and body treatments meeting individual client needs.
- Maintain cleanliness and organization of treatment rooms, equipment, and workspaces to uphold sanitation standards, and ensure a safe and hygienic environment for clients.
- Manage appointment scheduling, client consultations, and product sales to optimize efficiency and enhance the overall client experience.
Studio Manager + Marketing
Ride Indoor Cycling
12.2023 - 01.2026
- Oversee daily studio operations, ensuring smooth workflow and client satisfaction.
- Conduct routine maintenance and repairs on sound systems and 38 bikes.
- Lead recruitment, training, and development of studio staff to build a high-performing team.
- Manage studio budget, including expense tracking and financial reporting.
- Lead marketing efforts to promote RIDE, increasing brand visibility and client base.
- Developed and implemented marketing strategies to increase membership retention and drive new sign-ups.
Merchandising Associate
Ride Indoor Cycling
05.2019 - 04.2023
- Placed inventory orders across 7 different brands
- Enhanced customer experience by maintaining clean, well-stocked, and organized store aisles.
- Improved product visibility by creating eye-catching merchandise displays.
- Increased overall store performance with consistent attention to detail in visual merchandising efforts.
- Monitored inventory changes and ordered replenishments for stock to support customer demand.
- Updated pricing by changing labels and signage for short-term promotions and final clearances.
Education
Esthetician -
John Jay Beauty College
Kenner, LA04-2022
ASSOCIATE OF SCIENCE - Pre- Nursing
Delgado Community College
01-2020
Skills
- Collaborative Team Management
- Client Support
- Operational Equipment Upkeep
- Strategic Sales Planning
- Workflow optimization
- Effective Communication
- Marketing campaign development
References
- Margaret Vaughn (301) 642-2154
- Jalyn Hammond (310) 613-2970
- Brittany DeOrbegoso (713) 201-5527
Timeline
Studio Manager + Marketing
Ride Indoor Cycling
12.2023 - 01.2026
Esthetician
Beauty Lab
04.2023 - Current
Merchandising Associate
Ride Indoor Cycling
05.2019 - 04.2023
ASSOCIATE OF SCIENCE - Pre- Nursing
Delgado Community College
Esthetician -
John Jay Beauty College