Summary
Overview
Work History
Education
Skills
Accomplishments
Technology
Timeline
Generic

CHRISTOPHER A. MURPHY

Big Flats,NY

Summary

Versatile senior leader with extensive experience leading in global organizations. Possesses a comprehensive knowledge of digital ecosystems required for effective promotion of products and services. Successfully manages complex program portfolios and communicates effectively across technical and creative disciplines.

Overview

9
9
years of professional experience

Work History

Director, Experience and Analytics

Corning Incorporated
06.2020 - 05.2022
  • Proposed annual budget (+$7.5MM), secured funding, upgraded owned experience platforms, and delivered numerous integrated marketing campaigns with refreshed branding.
  • Established and oversaw user experience, analytics, SEO and web development. Selected and integrated key talent and agencies, and delivered multiple global campaigns with refreshed experiences and branding.
  • Reduced cost for campaign delivery by >$500K / year, and increased website traffic and conversions through SEO and paid ads (>5% CTR).
  • Enabled ongoing campaign improvement through multi-channel analytics and SEO design, measurement and reporting practices.
  • Upgraded design and process tools to enable creativity, productivity, and velocity of internal design teams.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals

Sr IT Manager, Communications & Marketing

Corning Incorporated
04.2017 - 12.2021
  • Client Partner to the VP of Corporate Communications, delivered a 3-year digital investment plan to enable brand and experience refreshes for Corning’s owned platforms (>$10MM, 150% ROI)
  • Led multiple RFPs to select and integrate Corning’s strategic digital agencies. Successfully negotiated costs and replacing primary supplier.
  • Delivered experience platform solutions for web portal solutions for tier 1 customers (+$2B in revenue), reducing program delivery costs by >$1MM.
  • Managed strategy, budget and delivery of all projects, upgrades, enhancements, and maintenance.

IT Manager, Solutions Architecture

Corning Incorporated
05.2015 - 04.2017
  • Defined IT solution design services and deliverables for RFI, RFP/Q to Corning’s businesses. Led demand management, resource assignments, deliverables and estimation for >30 solution selection projects / year.
  • Reduced time and cost by establishing technology standards and standard solutions.
  • Implemented systems to define, manage and maintain IT technology roadmaps.

IT Manager, Business Analysis

Corning Incorporated
09.2013 - 05.2015
  • Led 15 analysts and transformed requirements management for RFI, RFP/Q and Project Delivery. Led demand management, assignments, proposals and estimations for >300 requests / year.
  • Defined processes, deliverables and metrics, reduced RFP/Q cycle time by 15% and optimized project management processes.

Education

Bachelor of Science -

CORNELL UNIVERSITY
Ithaca, New York
1998

Skills

  • Estimation & Budgeting
  • Program Management
  • Technology Management
  • Process design
  • Analysis
  • User Experience

Accomplishments

  • Established an internal user experience, analytics, SEO and content design team and increased audience engagement with integrated marketing campaigns.
  • Replaced a primary web hosting and development supplier, lowered costs, and increased speed and quality of business programs and operations.
  • Led all technical design and delivery for a Corning.com redesign within a multi-year global rebranding program.

Technology

Adobe Experience Manager, Adobe DAM, Google Analytics, Google Data Studio, Google Ads, SOLR Search, Lucidworks Fusion, SAP Hybris, Adobe Creative Suite, Adobe XD, Figma, AirTable, Excel, PowerPoint, Frame.io, Translations.com, Jira, Confluence, Salesforce.com

Timeline

Director, Experience and Analytics

Corning Incorporated
06.2020 - 05.2022

Sr IT Manager, Communications & Marketing

Corning Incorporated
04.2017 - 12.2021

IT Manager, Solutions Architecture

Corning Incorporated
05.2015 - 04.2017

IT Manager, Business Analysis

Corning Incorporated
09.2013 - 05.2015

Bachelor of Science -

CORNELL UNIVERSITY

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CHRISTOPHER A. MURPHY