Cale Feller
Sioux Falls,SD
Summary
Enterprise communications executive with 15+ years of experience leading internal and executive communications, organizational change, employee engagement, and reputation strategy for large, mission-driven organizations. Trusted advisor to executive leadership with a proven ability to build communication strategies that align employees around organizational priorities, strengthen culture, and navigate complex change. Experienced leading high-performing teams, developing executive messaging, and transforming communications into a strategic business partner.
Overview
14
14
years of professional experience
Work History
Director of Media Relations & Corporate Communications
Avera Health
Sioux Falls, South Dakota
07.2020 - Current
- Lead enterprise communications strategy for a $3.3 billion integrated health system serving 22,600 employees across 315 locations.
- Serve as a trusted communications advisor to executive leadership, providing strategic counsel on organizational priorities, enterprise initiatives, crisis communications, and change management.
- Direct a high-performing team of 17 communications professionals responsible for internal communications, executive communications, media relations, social media, multimedia production, and content strategy.
- Develop executive messaging, employee communications, leadership communications, and enterprise communication plans that align staff around strategic priorities.
- Partner across Human Resources, executive leadership, operations, marketing, and clinical leadership to communicate organizational change and improve employee engagement.
- Build communication frameworks and governance that improve consistency, transparency, and alignment across a geographically distributed organization.
- Lead communications strategy during complex organizational initiatives requiring thoughtful stakeholder management and executive-level judgment.
- Transform the communications department into a proactive strategic partner, engaging leaders early in organizational planning and decision-making.
- Foster relationships with regional and national media while protecting and strengthening organizational reputation.
Communications & Public Relations Strategist
Avera Health
Sioux Falls, South Dakota
07.2015 - 07.2020
- Developed executive communications and enterprise messaging supporting regional and system-wide strategic initiatives.
- Led change communication strategies for operational initiatives, organizational transformation, and service line growth.
- Served as Public Information Officer during crisis situations, coordinating executive messaging and stakeholder communications.
- Partnered with senior leadership to translate complex business strategies into clear, actionable communications.
Marketing Associate
Sioux Empire United Way
Sioux Falls, South Dakota
01.2013 - 07.2015
- Prepare press releases, volunteer messaging, marketing materials and other communications
- Maintain media relations, social media presence, website content and email updates
- Coordinate various events and agency functions
Education
MBA - Strategic Leadership
Dakota Wesleyan University
Mitchell, South Dakota12.2027
BBA - Management
University of South Dakota Beacon School of Business
Vermillion, South Dakota08.2011
Skills
- Internal Communications
- Executive Communications
- Organizational Change Management
- Employee Engagement
- Leadership Communications
- Executive Advisory
- Strategic Communications
- Crisis Communications
- Organizational Culture
- Communications Strategy
- Stakeholder Engagement
- Team Leadership
- Communications Governance
- Editorial Strategy
- Cross-functional Collaboration
- Reputation Management
- Media Relations
Timeline
Director of Media Relations & Corporate Communications
Avera Health
07.2020 - Current
Communications & Public Relations Strategist
Avera Health
07.2015 - 07.2020
Marketing Associate
Sioux Empire United Way
01.2013 - 07.2015
MBA - Strategic Leadership
Dakota Wesleyan University
BBA - Management
University of South Dakota Beacon School of Business