Caleb Eubanks
Austin,TX
Summary
Award winning marketing leader driven by results with deep expertise in strategy, e-commerce, and customer experience transformation. Proven track record of driving revenue growth & improving customer satisfaction.
Overview
2026
2026
years of professional experience
Work History
Executive Director, Digital
Candescent
Austin, TX
2025 - Current
- Driving enterprise-scale digital transformation, revenue growth, and customer experience through data-driven strategy, platform modernization, and high-performing cross-functional teams.
Sr. Director, Digital & Marketing Operations
WP Engine
Austin, TX
2023 - 2025
- Directed global strategy and marketing operations for 15 digital properties, engaging over 100 million annual visitors.
- Launched Pricing and Packaging initiative utilizing value-based messaging tailored for core audience segments.
- Developed AI-driven customer experience chatbot, reducing inbound customer service calls by 35%.
VP, Global Head of Digital & Ecommerce
NI
Austin, TX
2021 - 2023
- Drove digital transformation, achieving thirty-nine percent increase in digital bookings and $134M ecommerce revenue.
- Spearheaded NI.com rebrand, enhancing UX, IA, and content strategy, leading to twenty-five percent engagement growth.
- Transitioned Tier 3 customers to self-service model, reducing customer service interactions by ninety-two percent and saving over $5M annually.
- Implemented Salesforce B2B Commerce platform, replacing legacy systems and improving user experience significantly.
- Collaborated with cross-functional teams to develop personalization strategy matrix utilizing first and third-party data for enhanced customer journeys.
VP, Global Digital Product
Dun & Bradstreet
Austin, TX
2019 - 2021
- Promoted to Head of Product for the Commercial Enterprise Team.
- Led end-to-end strategy, design, and development of the Product and Partner Marketplace, driving $10M revenue in the inaugural year.
- Achieved a 500% increase in year-over-year organic traffic by successfully launching and optimizing the D&B Business Directory.
Sr. Director Marketing, Digital & Brand
Dun & Bradstreet
Austin, TX
2015 - 2019
- Spearheaded global strategy for digital properties, engaging 150M visitors and generating over $100M revenue.
- Executed DNB.com redesign, doubling SQLs through enhanced user experience and personalization techniques.
- Developed data-driven personalization strategy, achieving 25% rise in customer engagement and 15% increase in conversions.
- Aligned brand messaging across five Business Units to maximize cross-sell opportunities.
Director, Digital
ICF
Austin, TX
2012 - 2015
- Management consultant providing customer-centric solutions for enhancing brand reputation, driving digital transformation, managing growth marketing campaigns, and developing crisis communications strategies.
Director
VM Foundry
Austin, TX
2006 - 2012
- Led a team of 24 designers, developers, strategists, and account executives developing digital marketing campaigns (SEM, Display, Content Strategy), branding, and website/product development for Fortune 500 brands, major sports organizations, and two presidential campaigns.
Education
MFA - Communication Design
Texas State University
San Marcos, TX01-2016
BFA - Communication Design
Texas State University
San Marcos, TX01-2006
Skills
- Customer Journey Mapping
- Audience Segmentation
- Personalization & Targeting
- Demand Generation & SEO
- Content Strategy & Publishing
- Customer Advocacy (VOC)
- UX & User Research
- Testing & Optimization (CRO)
- CRM & Lifecycle Marketing
- Budget Ownership
- Project Management
- Brand Strategy & Positioning
Timeline
Executive Director, Digital
Candescent
2025 - Current
Sr. Director, Digital & Marketing Operations
WP Engine
2023 - 2025
VP, Global Head of Digital & Ecommerce
NI
2021 - 2023
VP, Global Digital Product
Dun & Bradstreet
2019 - 2021
Sr. Director Marketing, Digital & Brand
Dun & Bradstreet
2015 - 2019
Director, Digital
ICF
2012 - 2015
Director
VM Foundry
2006 - 2012
MFA - Communication Design
Texas State University
BFA - Communication Design
Texas State University