CALEB HOLIFIELD
Phoenix,AZ
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. With plans to start grad school to obtain my M.B.A, I am excited for what’s next to come.
Overview
2
2
years of professional experience
Work History
Marketing Specialist
Sack The Stigma
- Researched for social media post
- Brainstormed ideas for marketing strategies.
- Planned and executed initiatives to reach the targeted audience throught appropriated channels(Social Media,emails, etc.)
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Responsible for creating advertising campaigns, pricing strategies and targeting the demographic data of their target audience.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Managed cross-functional teams to successfully execute product launches and promotional events.
Academic/Certification Counselor
Grand Canyon Education
04.2023 - Current
- Facilitated academic and cognitive assessments to provide resource referrals according to individual needs
- Conducted academic advisement services to 400+ students monthly to maintain educational progression
- Other duties include retrieving fingerprint clearance, program exams, student teaching application
- Met monthly deadlines and quotas
- Assessed data gathering methods for validity and reliability purposes
- Reviewed placement tests and certifications with students to ensure they are fulfilling requirements and are placed in the proper classes or programs
- Kept up with registration deadlines and helped make sure students register on time.
- Enhanced client progress by utilizing evidence-based counseling techniques and individualized treatment plans.
- Improved client satisfaction through consistent communication, empathy, and understanding of their unique challenges.
- Developed and facilitated group therapy sessions for increased social support and skill-building opportunities.
- Collaborated with interdisciplinary teams to provide comprehensive care for clients with complex needs.
CEO Assistant/Marketing Specialist
The Game On App
09.2021 - Current
- Emailed schools, athletes, and companies about our services
- Researched mental health performance strategies
- Stayed up to date on current events
- Scheduled and organized team building and events
- Traveled to events to promote the app
- Guest speaker on company podcast to advocate for athlete’s mental health.
- Expanded market share through successful acquisitions and mergers.
- Achieved company growth by implementing strategic plans and streamlining operations.
- Developed a high-performance executive team for improved productivity and efficiency.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
Junior Counselor
Grand Canyon University
04.2022 - 04.2023
- Scheduled appointments, walked applicants through the application process, managed student accounts, and recruited new students to attend the University
- Provided services to college administrators; provided information to the faculty and student in regard to new applicants and currently enrolled students
- Provided application walk-thru assistance.
- Enhanced camper engagement by implementing creative, age-appropriate activities and games.
- Supported senior counselors in developing effective daily schedules for campers to maximize learning opportunities.
- Assisted in organizing special events and field trips, ensuring memorable experiences for all campers.
- Fostered a positive and inclusive environment through proactive conflict resolution and open communication.
Education
Bachelor’s Degree in Psychology -
Grand Canyon University
Phoenix, AZ04.2023
High School Diploma -
The Walker School
Atlanta, GA05.2018
Skills
- Microsoft Office
- Calendar Management
- CRM Management
- Client Relationship Management
- Scheduling
- Mentorship
- Branding
- Social Media Management
- Digital Marketing
- Scheduling
- Promotional Planning
- Vendor Relations
Activities
- Division 1 College Athlete
- Sports Psychology Club Member
- Member of Sack the Stigma (Instagram: SackTheStigma)
- Team Captain
- Assistant Manager for I9 Sports
- National Center Of Human & Civil Rights Junior Fellow
- Podcast Visitor (TheGameOnApp on all platforms)
Affiliations
- Basketball
Timeline
Academic/Certification Counselor
Grand Canyon Education
04.2023 - Current
Junior Counselor
Grand Canyon University
04.2022 - 04.2023
CEO Assistant/Marketing Specialist
The Game On App
09.2021 - Current
Marketing Specialist
Sack The Stigma
Bachelor’s Degree in Psychology -
Grand Canyon University
High School Diploma -
The Walker School