Caleb Kelson
Charlotte,NC
Summary
Dynamic and results-oriented professional with a proven track record at CPL Performance Group Music Business & Marketing, leveraging Python and machine learning to optimize marketing strategies and enhance data-driven decision-making. Excelled in applying statistical modeling and predictive analytics across diverse projects, demonstrating exceptional analytical skills and a knack for innovative problem-solving.
Overview
1
1
Certification
Work History
Engineering Intern
CPL Performance Group Music Business & Marketing
06.2024 - 08.2024
- Coordinated marketing campaigns for indie music releases, analyzing audience engagement metrics
- Applied statistical tools to measure ROI on advertising spend and optimize promotional strategies
- Managed logistics and data tracking for multiple music-related projects, demonstrating analytical and organizational skills
Independent AI Development Projects
- Designed an AI-powered evaluation bar similar to chess Stockfish for real-time analysis of game state variables like gold difference, health stats, and champion power spikes
- Applied advanced statistical methods and predictive analytics to evaluate gameplay
- Leveraged Python and machine learning libraries to automate data processing
Business Major
Projects at NC A&T
- Conducted predictive modeling on sales trends using Python
- Designed a relational database system for course scheduling optimization
- Completed regression models and hypothesis testing on sports datasets
- Contributed to meetings, events and public forums as main city representative.
Education
Bachelor of Science - Business Administration, Information Systems
North Carolina A&T State University
05.2026
Skills
- Python
- R
- SQL
- MATLAB
- JavaScript
- Machine Learning
- Neural Networks
- Data Preprocessing
- Evaluation Metrics
- Tableau
- Power BI
- Matplotlib
- Seaborn
- Excel (Advanced)
- CRM Tools
- Social Media Analytics
- Statistical Modeling
- Probability
- Linear Algebra
- Optimization
Websites
Certification
- Google Data Analytics Certificate
- Tableau Desktop Specialist
- Coursera: Machine Learning by Stanford University
Accomplishments
- Developed a comprehensive statistical model for player performance analysis in competitive gaming.
- Improved a music business's marketing ROI by 15% using data-driven insights.
- Consistently recognized for high academic performance in quantitative coursework like calculus and statistics.
Extracurricular Activities
Sports Analytics Club: Participated in sports performance data analysis workshops. AI Hackathons: Collaborated with peers to create machine learning tools for real-time predictions. Music Business Internship: Assisted in strategic planning and KPI tracking for artist growth.
Technicalskills
Python, R, SQL, MATLAB, JavaScript, Machine Learning, Neural Networks, Data Preprocessing, Evaluation Metrics, Tableau, Power BI, Matplotlib, Seaborn, Excel (Advanced), CRM Tools, Social Media Analytics, Statistical Modeling, Probability, Linear Algebra, Optimization
Timeline
Engineering Intern
CPL Performance Group Music Business & Marketing
06.2024 - 08.2024
Independent AI Development Projects
Business Major
Projects at NC A&T
- Google Data Analytics Certificate
- Tableau Desktop Specialist
- Coursera: Machine Learning by Stanford University
Bachelor of Science - Business Administration, Information Systems
North Carolina A&T State University
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