Caleb Mayer
Lititz,PA
Summary
Experienced Manager with 8 years of Powersports related experience. Gifted in team building and leadership, achieving short- and long-term objectives through strategic planning and performance optimization. Delivers high-quality service and consistent business results. Strong communicator with a track record of building multiple successful social media channels, totaling over 1 million followers and 14 million monthly views on YouTube.
Overview
8
8
years of professional experience
Work History
Creative Director
Octane
09.2023 - Current
- Grew Octane Media YouTube Channel views by 35%, watch time by 38%, and revenue by 34% in Q1 of 2024
- Grew UTV Driver views by 527%, watch time by 585%, and revenue by 683% in 2023
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
- Responsible for the media distribution of 5 media channels
- Responsible for optimizing publication process to grow the overall amount of motorcycle content published
- Responsible for discerning analytical trends to help grow overall channel audience.
Business Development Representative
Octane
11.2021 - 08.2023
- Grew pipeline by calling 25 dealers daily and educating prospects about company offerings
- Closed transactions at a 60% rate by skillfully controlling calls and managing pre-sales activities
- Optimized lead generation with multi-channel pipelines for customer acquisition, including email drip campaigns
- Onboarded 230 new clients with our instant approval lending button in 2022 resulting in $45 million in loan originations
- Appointed Interim content manager, helping in house media brand grow in viewership by 300% in 3 months.
- Consistently met or exceeded sales targets, contributing significantly to the overall success of the team.
General Manager
SRK CYCLES / Bikes and Beards
05.2016 - 10.2021
- Co-creator of 2 YouTube Channels, totaling 1.5 million subscribers, 14 million monthly views, and $95,000 in monthly ad sense revenue
- Co-creator of Tank straps/ M1 Moto Gloves totaling $40,000 in monthly sales on Amazon and Shopify
- Purchased, sold, and shipped 2.5 million dollars in motorcycles per year
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Upheld brand quality standards across all service levels
- Achieved revenue and profit targets through solid promotional and budget control strategies.
Education
Bachelor of Arts (B.A.) -
Lancaster Bible College
Lancaster, PA05.2016
Skills
- Social Media Optimization
- Strategic Thinking
- Brand development
- Content optimization
- Marketing analytics
- Creative strategy
- Leadership development
- Campaign planning
- Concept Development
- Visual storytelling
- Marketing Communications
Personal Information
Title: Creative Director, Video Distrubution
Timeline
Creative Director
Octane
09.2023 - Current
Business Development Representative
Octane
11.2021 - 08.2023
General Manager
SRK CYCLES / Bikes and Beards
05.2016 - 10.2021
Bachelor of Arts (B.A.) -
Lancaster Bible College
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