Jason McElweenie

Houston,TX

Summary

Highly accomplished Creative Director with 20 years of progressive experience in marketing design, brand stewardship, and creative execution across digital and print media. Proven ability to provide creative leadership, develop comprehensive brand identity systems, and mentor design teams. Seeking to leverage expertise in strategic visual storytelling, multi-channel design ownership, and scalable brand guideline development to excel as Manager, Brand Design.

Creative professional driven by high standards and results-oriented mindset. Skilled in conceptualizing and executing innovative campaigns, with strong focus on team collaboration and adapting to evolving project needs. Proven ability to lead cross-functional teams, combining strategic vision with practical design skills to deliver impactful outcomes. Reliable and adaptable, excelling in environments that demand creativity and precision.

Overview

years of professional experience

Work History

Creative Director

AXIOM MEDICAL

HOUSTON, TX

10.2017 - 11.2025

Led the Creative Department for a national occupational health company, providing executive creative direction across all B2B marketing initiatives and visual storytelling.
Directed comprehensive brand development and enforced visual identity standards across all digital (web, social, email) and print channels, supporting brand governance.
Pioneered Generative Engine Optimization (GEO) initiatives, transforming website content strategy and visual presentation for enhanced AI-powered search engine discoverability.
Developed and maintained foundational brand guidelines, producing essential marketing collateral, trade show materials, and comprehensive brand system documentation.
Directed photo and video content production, including scripting, filming, editing, and deployment for thought leadership webinars and client engagement programs.
Designed and maintained high-conversion websites, prioritizing UX/UI best practices and visual accessibility standards for key marketing funnels.

Digital Marketing Specialist

LUMINESS AIR

STAFFORD, TX

04.2016 - 10.2017

Managed performance marketing via PPC advertising campaigns, rigorously optimizing bids and creative assets to significantly improve Cost-Per-Acquisition (CPA).
Conducted in-depth analysis of cross-channel campaign performance data to generate actionable insights driving optimization of B2C sales conversion strategies.
Executed standardized visual design protocols across email marketing templates used for lead nurturing and client retention efforts.

Digital Marketing, Strategy and Design

BLUE SKY MARKETING

HOUSTON, TX

03.2014 - 06.2016

Crafted and maintained complex client Pay-Per-Click (PPC) accounts across diverse industries using advanced Google AdWords configurations and optimization techniques.
Delivered end-to-end design collateral including responsive websites, high-conversion landing pages, digital banner ads, and large-format print billboards.
Drove significant client online exposure through synchronized efforts combining revised page design, search optimization (SEO), and high-performing PPC campaigns.
Managed brand consistency and visual governance for $180K monthly paid media spend across a portfolio of multiple B2B and B2C clients.

Education

Associate of Science - Graphic Design

TriOS College

Kitchener, ON

Skills

Brand Design & Creative Leadership: Art Direction (Photo/Video), Brand Identity Development, Brand System Maintenance, Concept Design & Storyboarding, Creative Strategy, Design Guidelines Documentation, Design Leadership & Mentoring
Design Execution & Production: Digital & Print Collateral Design, Email Marketing Template Design, Graphic Design, Landing Page Design, Sales Enablement Materials, Typography & Layout Direction, Website Design & Optimization
Technical Proficiency & Platforms: Adobe Creative Suite, Asana, Canva, Figma, Project Management Tools, Workflow Optimization
Digital Marketing & Analytics: Analytics Analysis & Recommendations, Lead Nurturing Campaigns, Pay-Per-Click (PPC) Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM)
Emerging Technology & Innovation: Generative AI Integration, Generative Engine Optimization (GEO), Prompt Engineering
Creative team leadership

Strategic thinking
Concept development
Visual storytelling
Social media strategy
Advertising campaigns
Video editing

Timeline