Caleb Royal

Streetside Classics

01.2022 - Current

Conceptualize, plan, and execute high-impact photo and video shoots to showcase the beauty and unique features of classic cars, driving sales growth through compelling visual storytelling
Capture striking images and footage from multiple angles to emphasize the design, craftsmanship, and historical value of our inventory, enhancing the appeal to potential buyers
Collaborate with the marketing team to develop innovative advertising campaigns and promotional materials that drive customer engagement and increase sales
Manage and create engaging content for key social media platforms, including Instagram Reels and TikTok, to attract and convert followers into leads and sales
Design dynamic graphics for digital and print marketing materials, such as brochures, flyers, social media posts, and website content, to effectively promote and sell classic cars
Ensure the dealership's brand maintains visual integrity across all platforms and communication channels, reinforcing brand recognition and driving customer loyalty
Stay informed on industry trends and best practices in photography, videography, and graphic design to continually enhance content quality and support sales objectives
Oversee the maintenance and optimal performance of photography and videography equipment, including cameras, lenses, lighting, and editing software, to ensure high-quality content production that supports sales growth

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