CALEB THOMAS
Terrell,TX
Summary
Versatile and results-driven sport and entertainment executive with a proven track record across the PRCA, NFL, MLB, and corporate banking sectors. Currently serving as Vice President of Partnerships and Assistant Rodeo Director, with over a decade of experience leading high-impact sponsorships, event presentation, and client hospitality programs. Adept at building strategic brand partnerships, executing large-scale events, and driving revenue through innovative activation strategies. Known for bridging corporate strategy with live event execution, delivering measurable ROI for stakeholders while enhancing the fan and client experience. Seeking to leverage this dynamic background in a leadership role within sport and entertainment management or a marketing agency.
Overview
3
3
years of professional experience
Work History
Assistant Director of Rodeo
Mesquite Championship Rodeo
Mesquite, TX
05.2023 - Current
- Spearheaded the execution of integrated premium sales strategies—including VIP hospitality, suite packages, and sponsorship activations—resulting in an 80% increase in partnership revenue and stewardship of $20M+ in managed partnership accounts during the 2024 rodeo season.
- Oversaw all aspects of game-day operations, ensuring consistent delivery of sponsor, suite, and premium client expectations while maintaining brand standards and elevating the fan experience across all 13 weeks of competition.
- Directed a team of 25 hospitality staff and collaborated with marketing and sponsorship leads to deliver tailored experiences for suite holders and VIP guests, increasing retention and onboarding new premium clients through targeted market trend analysis.
- Implemented detailed budget planning, forecasting, and post-event financial reporting in coordination with marketing and operations leadership to optimize cost efficiencies, sponsorship activations, and on-site production value.
- Led the development and deployment of promotional campaigns in partnership with a 20-member event and marketing team, while coordinating rodeo logistics including vendor relations, scheduling, talent, and operational flow.
- Managed the recruitment, hiring, training, and deployment of 45+ seasonal staff across multiple disciplines—event operations, guest services, suite hospitality, group sales, and sponsorship activation—to ensure seamless venue execution.
- Drove a 120% increase in group ticket sales by mentoring group sales interns to design and execute innovative outreach strategies, successfully converting new target audiences to first-time rodeo attendees.
- Acted as the lead liaison between internal departments, external vendors, and high-value clients, ensuring all contractual partnership deliverables were met and creating post-event ROI reports to validate activation success.
Vice President, Corporate Partnerships
Texas Capital Bancshares, Inc.
Dallas, Texas
02.2025 - 06.2025
- Strategically executed and managed 160+ corporate and line-of-business sponsorships across 8 major U.S. markets: Dallas, Austin, Fort Worth, San Antonio, Chicago, Los Angeles, and New York City.
- Led major Top-of-House partnerships, including a 5-year multi-market sponsorship with Professional Bull Riders (PBR), positioning Texas Capital as the Official Bank of the PBR and providing full-scale banking services across their operations.
- Developed and activated tailored Line-of-Business (LOB) partnerships, aligning with industry-specific needs such as TEXPO (Treasury), Clarion Events/Hart Energy (Corporate Investment Banking), and curated white-glove event experiences for high-value client engagement and conversion.
- Pioneered the bank’s first enterprise sponsorship ROI tracking system within Salesforce, enabling direct attribution of “won deals” to sponsorship activations and improving transparency in marketing impact.
- Instituted weekly cross-functional budget alignment meetings with Corporate Marketing, LOB leaders, and Procurement to ensure fiscal discipline across all sponsorship investments and adherence to business unit allocations.
- Negotiated with sponsorship vendors and activation partners to reduce overall sponsorship spend by 18% while increasing partnership value and visibility.
Sports Logistics Manager
Dallas Moving and Storage
Wylie, TX
08.2022 - 01.2025
- Coordinated and executed over 250 high-security logistics moves for the Dallas Cowboys and Texas Rangers, including player equipment, game-day materials, and sponsor assets with zero loss or delay during the 2022–2023 seasons.
- Streamlined team logistics across multiple venues (AT&T Stadium, Globe Life Field, DFW Airport), reducing turnaround times by 30% and ensuring time-sensitive deliveries for practices, games, and media events.
- Collaborated directly with front office executives, equipment managers, and stadium operations teams to meet NFL and MLB standards under intense timelines and security protocols.
- Played a critical role in multimillion-dollar inventory management, tracking and transporting gear across state lines and during postseason play, supporting both teams’ competitive and operational success.
Marketing Director
Love and War in Texas
Plano, TX
03.2022 - 03.2024
- Negotiated and secured artist bookings for 50+ live shows annually, featuring rising Texas country talent and legacy acts to drive consistent weekend sellouts.
- Developed and executed multi-channel fan engagement strategies, boosting attendance and repeat visits through targeted campaigns and loyalty promotions.
- Led social media content creation and artist collaboration, increasing online engagement by over 70% and expanding the venue’s digital footprint across DFW.
- Managed advertising placements across 95.9 The Ranch, regional billboards, and local publications, generating record-breaking event awareness and elevated brand visibility.
Training Camp Marketing Intern
Dallas Cowboys Football Club
Oxnard, CA
07.2022 - 08.2022
- Supported daily football operations and logistics under high-pressure environments during Cowboys Training Camp, ensuring seamless execution of team travel, equipment coordination, and practice field setup.
- Collaborated directly with executive staff, coaches, and players, gaining firsthand exposure to elite performance culture and high-level operational standards within an NFL franchise.
- Assisted with VIP hospitality, media access, and sponsor engagement, contributing to brand activations and fan experience during open practice and camp events.
- Demonstrated precision, discretion, and professionalism in handling confidential team information and high-profile personalities, earning trust and respect across departments.
Education
MBA - Sport And Entertainment Management
University of North Texas
Frisco, Texas12-2024
BBA - Marketing
Texas A&M University - Corpus Christi
College Station, TX (Rellis Campus)07-2022
Associate of Science - Business
Blinn College
Bryan, TX05-2020
Skills
- Event management
- Sponsorship activation
- Market analysis
- Budget planning
- Cross-functional collaboration
- Team leadership
- Project management
- Contract negotiation
- Business administration
- Creative direction
Accomplishments
- 2025 Dallas Business Journal - 40 Under 40 recipient
- 5 time "Top Hand" for Mesquite Championship Rodeo and Smith Pro Rodeos
- Member of Dak Prescott's Faith Fight Finish Foundation - Hosting a Summer Youth Gathering Every Year.
Timeline
Vice President, Corporate Partnerships
Texas Capital Bancshares, Inc.
02.2025 - 06.2025
Assistant Director of Rodeo
Mesquite Championship Rodeo
05.2023 - Current
Sports Logistics Manager
Dallas Moving and Storage
08.2022 - 01.2025
Training Camp Marketing Intern
Dallas Cowboys Football Club
07.2022 - 08.2022
Marketing Director
Love and War in Texas
03.2022 - 03.2024
MBA - Sport And Entertainment Management
University of North Texas
BBA - Marketing
Texas A&M University - Corpus Christi
Associate of Science - Business
Blinn College
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