Caleb Cutchins

• Coordinated social media planning and content development to strengthen brand visibility and engagement, resulting in 1500 additional views per post.
• Supported planning and delivery of university events with internal and external stakeholders, managing communications with sponsors from 10 companies and organizations.
• Engaged with attendees at public events, representing the university and fostering community connections.

• Directed cross-functional marketing strategy with executive and sales teams, and implemented a Blue Ocean Strategy.
• Aligned product and development teams to execute product-led growth (PLG) marketing plan.
• Led LinkedIn social media marketing campaign development and management.
• Coordinated preparation, planning, and budgeting for 3 trade shows with an overall budget of $25,000 each.

• Performed high-energy live shows daily for audiences of up to 30,000, actively engaging guests before and after performances.
• Rehearsed with musicians and performers to follow show cues and arrangements.
• Collaborated with entertainment staff to support themed productions and seasonal performances.

• Performed in 300+ live shows with 4-hour setlists.

• Traveled regularly for tour dates across the East Coast.

• Set up and wired PA systems, amps, microphones, lights, mixers, IEMs, and pedal boards.

• Managed load-in, tear-down, and trailer navigation.

• Scheduled performances with venues to optimize availability and streamline planning. with venues.