Senior Visual Designer with expertise in digital design, web development, and brand identity creation. Possessing 15 years of industry experience, I have refined my skills in responsive design, avant garde, experiential, and "post-internet" aesthetics. Throughout my career, I have led intimate and intersectional design teams and consistently delivered impactful digital experiences for diverse clients. My track record demonstrates the fusion of creativity and strategic thinking to produce visually stunning and effective designs.
Hi, I’m
CALENTÉ CARDWELL
Seattle,USA
Summary
Overview
15
years of professional experience
Work History
Nome Studio LLC
Creative Director
12.2023 - Current
Job overview
- Lead design strategy and creative direction for digital consulting agency
- Develop comprehensive brand identities and design systems for tech clients
- Oversee end-to-end delivery of web and interactive design projects
- Developed strategic communication and marketing plans.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Developed artistic visual products while working within defined technical constraints.
- Developed style guides to promote consistent branding across projects.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Conducted research and identified market trends to inform creative direction.
Designs By Nome
Senior Visual Designer/Web Developer
01.2010 - 12.2023
Job overview
- Designed and developed responsive websites for 50+ clients
- Created user-centered design solutions increasing client engagement by 40%
- Implemented mobile-first design approaches and design systems
- Managed client relationships and project timelines
Drake Films LLC
Senior Lead Web Designer
01.2021 - 12.2021
Job overview
- Designed responsive landing page system increasing engagement by 60%
- Implemented mobile-first design approach and CRM integration
- Delivered complete platform redesign within two-week timeline
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
- Adhered to SEO best practices while designing sites.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Tested websites at different design and production stages to assess conformance with designs.
- Researched and proposed new solutions to make website more user-friendly.
- Passionate about learning and committed to continual improvement.
The NYC Porn Film Festival - Babes Lebeija
Visual Designer
01.2013 - 12.2015
Job overview
- Led visual design for major cultural events including Bushwig Festival
- Developed brand identities and responsive event websites
- Managed design team and stakeholder communications
- Targeted visual designs on specific audiences and applications.
- Produced artwork, layout and template designs and illustrations by hand or with software.
- Created user-centered designs with integrated marketing information, creative assets and design patterns.
- Turned concepts into graphic elements matching project specifications.
- Delivered quality, cohesive designs ready for deployment with necessary documentation for successful implementation.
- Distilled complex features and content into simple visual elements.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Developed innovative designs for variety of clients in graphic design industry.
- Applied color theory and composition techniques to construct appealing designs.
- Used interactive design elements to create more engaging user experience.
- Created 3D models and animation for web and other interactive projects.
- Developed graphics and visual content for website.
- Created logos, illustrations and typography for various organizations.
Education
UX/UI Open
UX/UI Design Program
11.2024
University Overview
- Focusing on user research methodologies and information architecture
- Developing e-commerce platform redesign project
Skill Crush
Visual Design & Front-End Development
12.2021
University Overview
Parsons School of Design
Fashion & Streetwear Design
12.2021
University Overview
Coding Dojo
Full Stack Web Development
12.2017
University Overview
Columbus State Community College
Associates in Visual Communication & Design
12.2013
University Overview
Skills
- Visual Design
- Brand Identity Design
- Typography
- Layout Design
- Color Theory
- Design Systems
- Post-Internet Aesthetics
- HTML5
- CSS3
- JavaScript
- Responsive Design
- Mobile-First Development
- Web Performance
- Version Control (Git)
- User Interface Design
- Information Architecture
- Wireframing
- Prototyping
- User Research
- Usability Testing
- User Flows
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma
- Adobe XD
- Visual Studio Code
- Miro
- CRM Platforms
- Project Management Tools
- Media industry expertise
- Creative positioning
- Design background
- Visual storytelling
- Motion graphics
- Deadline oriented
- Cross-functional collaboration
- Video editing
- Design
- Storyboard creation
Educationprofessionaldevelopment
Educationprofessionaldevelopment
- UX/UI Design Program, UX/UI Open, 01/01/23 - Present, Focusing on user research methodologies and information architecture, Developing e-commerce platform redesign project
- Visual Design & Front-End Development, Skill Crush, 01/01/21 - 12/31/21
- Fashion & Streetwear Design, Parsons School of Design, 01/01/21 - 12/31/21
- Full Stack Web Development, Coding Dojo, 01/01/17 - 12/31/17
- Associates in Visual Communication & Design, Columbus State Community College, 01/01/13 - 12/31/13
Languages
English
Native or Bilingual
Japanese
Limited Working
German
Limited Working
Spanish
Professional Working
Software
Adobe Creative Suite
Photoshop
Illustrator
InDesign
After Effects (For Motion/Interactivity)
Figma
Component Design
Prototyping
Design Systems
Collaboration Features
Web Development
Visual Studio Code
Git/GitHub
Browser Testing Tools
Jira
Trello
Notion
Timeline
Creative Director
Nome Studio LLC
12.2023 - Current
Senior Lead Web Designer
Drake Films LLC
01.2021 - 12.2021
Visual Designer
The NYC Porn Film Festival - Babes Lebeija
01.2013 - 12.2015
Senior Visual Designer/Web Developer
Designs By Nome
01.2010 - 12.2023
Skill Crush
Visual Design & Front-End Development
Parsons School of Design
Fashion & Streetwear Design
Coding Dojo
Full Stack Web Development
Columbus State Community College
Associates in Visual Communication & Design
UX/UI Open
UX/UI Design Program