Pedro Raposo Rolo
Brooklyn,NY
Summary
Accomplished Creative Director with a proven track record at VShift, enhancing brand visibility and engagement through innovative design and strategic branding. Expert in UI/UX and visual design, adept at mentoring teams for peak performance. Leveraged Adobe Creative Suites and collaborative leadership to elevate brands like Columbia University and NYU, demonstrating exceptional creativity and project management skills.
Overview
17
17
years of professional experience
Work History
Creative Director
VShift
New York, NY
11.2017 - 12.2024
- Developed and communicated industry-leading creative concepts consistent with brand.
- Developed comprehensive branding strategies, wireframes, and websites for diverse clients, enhancing their visual identity.
- Mentored junior creative staff, providing guidance and support to develop their skills and advance their careers.
- Established and maintained relationships with external agencies, freelancers, and vendors to ensure high-quality outputs and adherence to brand guidelines.
- Researched emerging trends in design and technology to stay ahead of industry changes.
- Acted as digital brand champion, delivering compelling and consistent brand narrative across channels.
- Collaborated with internal stakeholders to define project objectives and timelines.
- Developed comprehensive style guides outlining branding guidelines for use by internal teams.
- Directed creative vision and strategy for global branding initiatives, ensuring cohesive brand messaging across all platforms.
- Mentored junior staff members on best practices in visual design principles.
- Designed web banners, product style guides, and collateral materials, ensuring cohesive brand representation for clients like Columbia University and NYU.
Lead Visual Designer
IBM
New York, NY
04.2016 - 05.2017
- Worked throughout several of the company brands developing and designing consistent full web experiences while adhering and expanding IBM brand standards successfully driving engagement and increasing website visits and ROI
- Relevant work includes; IBM and SAP Alliance, IBM and Oracle Alliance, IBM and Microsoft Alliance amongst other IBM Websites, Including B2B and other products and services
- Collaborated with art directors, project managers to develop web experiences that adhere to the overall brand standards
- Work includes, wireframing, visual design, prototyping
Managing Partner / Creative Director
Rua do Loreto Design
Lisbon, Portugal
05.2008 - 02.2013
- Coordinated multiple projects across various departments.
- UI/UX, responsive web design, design Collateral
- Directed and provided support to 3 full-time employees and 2 freelancers on projects and assisted team members with bringing projects to completion on schedule and on budget
- Attended and presided over meetings while guiding clients through the stages of the design and production.
- Managed all administrative functions, including creating a budget, tracking expenditures, hiring, and training employees.
Education
Post graduate degree - Communication and Image
IADE (Institute of Visual Arts, Design and Marketing, School of Design)
Lisbon, Portugal10.2000
Bachelor Degree - Graphic Design
IADE (Institute of Visual Arts, Design and Marketing, School of Design)
Lisbon, Portugal06.1999
IBM Course - AI Essentials
IBM
New York, NY03-2024
IBM Course - Enterprise Design Thinking - Practitioner
IBM
New York, NY04-2023
IBM Course - Enterprise Design Thinking - Co-Creator
IBM
New York, NY06-2023
Skills
- UI/UX
- Visual Design
- Wire-framing
- Prototypes
- Advertisement
- Branding - Logos and Identity
- Collateral
- Packaging
- Corporate Annual Reports
- Powerpoint Presentations
- Web Banners
- Exhibition design
- Adobe Creative Suites
- InDesign
- Illustrator
- Photoshop
- Acrobat
- Sketch
- Invision
- Axure
- Adobe Anime CC
- Cinema 4d XL
- Microsoft Word
- Microsoft Powerpoint
- Agile environments
- GitHub
- RTC
Timeline
Creative Director
VShift
11.2017 - 12.2024
Lead Visual Designer
IBM
04.2016 - 05.2017
Managing Partner / Creative Director
Rua do Loreto Design
05.2008 - 02.2013
Post graduate degree - Communication and Image
IADE (Institute of Visual Arts, Design and Marketing, School of Design)
Bachelor Degree - Graphic Design
IADE (Institute of Visual Arts, Design and Marketing, School of Design)
IBM Course - AI Essentials
IBM
IBM Course - Enterprise Design Thinking - Practitioner
IBM
IBM Course - Enterprise Design Thinking - Co-Creator
IBM
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