Cali Ann Sassie
Summary
Results-driven marketing professional with expertise in strategic planning, campaign execution, and client onboarding. Proven ability to increase client revenue and enhance customer engagement through data-driven insights.
Overview
7
7
years of professional experience
Work History
Pilates Instructor
BodyRok
05.2025 - Current
- IInstructed high‑intensity, low‑impact Pilates classes with an emphasis on alignment, strength, and controlled movement.
- Fostered a positive, motivating class environment through personalized feedback and structured programming.
- Supported client onboarding, maintained studio standards, and contributed to a strong member community.
Senior Social Advertising Specialist
Logical Position
San Francisco
12.2023 - 02.2025
- Led strategic planning and creative development to enhance brand voice consistency and messaging effectiveness across campaigns.
- Built and executed multi‑channel testing roadmaps to improve CTR, CVR, and overall efficiency through tailored audience segmentation.
- Collaborated with cross-functional teams, including creative and analytics, to align marketing initiatives and drive campaign success.
- Analyzed campaign performance data, delivering actionable insights to refine creative strategy and improve customer experience.
- Key Achievement: Increased revenue for a major client by $125K (+245%) and improved ROAS from 2x to 6x through strategic repositioning and targeted outreach.
Social Advertising Specialist
n/a
08.2021 - 12.2023
- Managed comprehensive social media marketing strategies for a diverse portfolio of ecommerce and
lead-generation brands, maintaining consistency in brand messaging and identity.
● Collaborated cross-functionally with creative, content, and analytics teams to refine and implement
integrated brand campaigns.
● Designed and executed customer acquisition and retention strategies, enhancing membership
engagement for subscription-based clients.
● Provided in-depth performance reporting and strategic recommendations based on brand goals and
audience insights.
● Extensive experience with Meta Ads Manager, Commerce Manager, and Business Manager.
Technical Recruiter
Apex Systems
Tigard
06.2019 - 01.2020
- Sourced and qualified candidates for competitive national markets, enhancing talent pool for technical roles.
- Conducted interviews and facilitated hiring process while ensuring clear communication throughout recruiting lifecycle.
- Built relationships with clients and VMS administrators, streamlining placement process and improving client satisfaction.
Education
Bachelor of Science - Human Development
Oregon State University
Corvallis, OR05-2019
Skills
- Brand Strategy & Messaging
- Shopify & Ecommerce Marketing
- Digital Product Launches
- Marketing Funnel Development
- Klaviyo Email Marketing
- Meta Advertising Platform (Ads Manager, Commerce Manager, Business Manager)
- Google Ads & Google Analytics
- Creative Analysis Tools: TripleWhale, Purposely AI
- Cross‑Functional Team Collaboration
- Hootsuite & Canva
- Meta certified planner
Timeline
Pilates Instructor
BodyRok
05.2025 - Current
Senior Social Advertising Specialist
Logical Position
12.2023 - 02.2025
Social Advertising Specialist
n/a
08.2021 - 12.2023
Technical Recruiter
Apex Systems
06.2019 - 01.2020
Bachelor of Science - Human Development
Oregon State University