Callie Hale
Denver,CO
Summary
Marketing-trained professional with hands-on experience in social media, content creation, email marketing, partnership outreach, and relationship-driven community building. Experienced in growing digital audiences, creating engaging short-form content, developing professional partnerships, coordinating events, and building long-term relationships through personalized outreach. Colorado native with deep roots in the ski community and an established industry network, bringing an authentic understanding of the culture, lifestyle, and community behind the outdoor and ski market.
Overview
6
6
years of professional experience
Work History
Site Selection Coordinator
Sanderson Commercial Real Estate
Denver, Colorado
11.2023 - 09.2026
- Managed property acquisition and site-selection efforts for Lava Island Entertainment by identifying and evaluating properties aligned with expansion and development objectives.
- Conducted consistent outreach to property owners, brokers, and industry contacts to identify opportunities and build professional relationships.
- Supported efforts to secure project sites in targeted markets through organized prospecting, communication, and follow-up.
- Coordinated project development tasks, maintained accurate information, and communicated updates to internal and external stakeholders.
- Managed multiple opportunities simultaneously while maintaining organized records, meeting deadlines, and ensuring consistent follow-through.
- Collaborated with diverse stakeholders to resolve issues, share ideas, and develop practical solutions that supported team goals and project outcomes.
Production Partner
Spire Financial
Denver, CO
11.2020 - 09.2023
- Created and managed the team's Instagram account, growing the audience from 0 to 700+ followers through consistent content creation, daily Reels, and audience engagement.
- Developed and executed social media content designed to increase brand awareness, strengthen relationships, and support business development.
- Prospected and developed relationships with new realtor partners to expand the team's referral network and create new business opportunities.
- Managed ongoing relationships with clients and business partners through recurring meetings, events, personalized outreach, and gift nurturing.
- Executed weekly email newsletter campaigns through Mailchimp, creating educational content around current economic data and market trends to engage the team's sphere.
- Developed and managed a post-closing nurture program designed to maintain relationships and encourage continued referral business.
- Created and managed a Google Business page as part of the team's broader digital presence and post-closing marketing strategy.
- Implemented a gift program to strengthen client and referral-partner relationships through personalized post-closing outreach.
- Leveraged personal-sphere marketing and relationship-building strategies to increase team production and generate referral business.
- Managed the client pipeline from lead intake through closing, coordinating communication and information across multiple stakeholders to provide a seamless customer experience.
Education
Bachelor of Science (B.S.) - Business Administration Marketing, Spanish
The University of Denver
Denver, CO06-2020
Skills
- Social Media Management
- Content Creation
- Community & Relationship Management
- Partnership Outreach
- Email Marketing
- Marketing Outreach
- Audience Engagement
- Event Coordination
- Relationship Marketing
- CRM & Database Management
- Mailchimp
- Google Analytics
- Microsoft Office
- Creative & Critical Thinking
Language
English Native, Spanish Advanced
Timeline
Site Selection Coordinator
Sanderson Commercial Real Estate
11.2023 - 09.2026
Production Partner
Spire Financial
11.2020 - 09.2023
Bachelor of Science (B.S.) - Business Administration Marketing, Spanish
The University of Denver