Callie Norton
Knoxville,TN
Summary
Strategic Senior Copywriter meets humanities-minded scholar. Blends a lifelong passion for storytelling with foundational marketing principles to create high-impact content that brings brands to life. Known for effective collaboration, attention to detail, and ability to meet tight deadlines. Eager to leverage versatile skillset for meaningful missions and organizational goals.
Overview
4
4
years of professional experience
Work History
Senior Copywriter
PracticeTek
09.2022 - Current
- Responsible for creating multi-channel content for B2B healthcare SaaS brands across blogs, eBooks, case studies, emails, and press releases.
- Partner cross-functionally to deliver on-brand, high-quality content from concept to launch.
- Edit content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Edit outdated or re-branded copy staged in WebFlow to ensure brand accuracy and correct grammatical errors.
- Drive positive PR coverage by writing and posting press releases on Business Wire, highlighting company achievements and events.
- Collaborate with the SEO team to boost organic reach on blog posts with strategic keyword placement and well-structured headings.
- Research industry trends and provider pain points across verticals (dental, orthodontic, chiropractic, optometry, and wellness) to inform writing and create engaging copy.
- In 2025, this work supported team initiatives that drove more than 7,500 conversions companywide.
Education
Bachelor of Arts - American Studies
College of Coastal Georgia
Brunswick, GA05-2022
Skills
- Research & development
- Data collection
- Proofreading
- Microsoft Office
- Google Docs
- Asana
- Content writing
- Press releases
- Editing
- Digital marketing
- SEO
- ArcGIS
- WordPress
- Microsoft Powerpoint
- Creative writing
- WebFlow
- Cross-team collaboration
- Project management
Awards
- Outstanding Senior in American Studies - April 2022. Awarded by College of Coastal Georgia. Nominated by professors for unwavering dedication to research, writing, and scholarly excellence.
- Service Hero - February 2025. Awarded by PracticeTek. Selected from a talent pool of 700+ employees, recognizing the top 1% of monthly performers for excellence, teamwork, and impact.
Portfolio
linktr.ee/callienorton156
Timeline
Senior Copywriter
PracticeTek
09.2022 - Current
Bachelor of Arts - American Studies
College of Coastal Georgia