Kasey West

• Spearheaded the creation of compelling short- and long-form content (ad copy, sales collateral, website copy, video scripts, email campaigns and white papers) to effectively communicate key messages and drive engagement
• Initiated the development and consistently updated and refined the company style guide for content and copy, ensuring alignment with the company's overall goals and objectives
• Maintained top-tier editorial standards, editing and proofreading copy for accuracy, clarity and consistency within established brand guidelines

• Successfully managed multiple projects and deadlines, showcasing exceptional project management skills and the ability to thrive in a fast-paced, dynamic work environment
• Maintained a keen focus on market trends and competitor analysis to stay abreast of industry developments, incorporating relevant insights to enhance overall marketing effectiveness
• Actively participated in cross-functional teams, fostering communication and collaboration to achieve successful project outcomes.

Communications consultant, behavioral health

• Drove comprehensive content creation and copywriting initiatives, serving as the go-to authority for copy guidance within the company — demonstrating a pivotal role in shaping the organization's messaging strategy

Copywriter, health care tech

• Collaborated with scientists and software developers to articulate intricate information in a comprehensible manner for dissemination to prospective investors, media entities and consumers

Strategic marketing consultant, various

• Developed and maintained social media platforms and websites
• Created an information architecture across multiple platforms for new businesses
• Enhanced business and product descriptions to deliver precise and well-structured content for consumer comprehension