Callie Palumbo
Long Beach,NY
Summary
Results-driven Sales Director with 7+ years experience in product development and optimization, consistently achieving promotional goals. Excel in fostering strong client relationships built on communication, negotiation, and problem-solving to achieve sales targets and business growth.
Overview
7
7
years of professional experience
Work History
Director of Sales and Operations
KidStrong
Carle Place, NY
02.2022 - 12.2024
- Achieved daily, weekly, and monthly membership targets to increase top-line revenue.
- Successfully grew the center to nearly 700 members in three years, as the first KidStrong in New York. Achieved eighth place ranking out of 350 centers nationwide.
- Generated precise forecasts to assist in executive decision-making processes. Evaluated sales data to pinpoint improvement areas and executed corrective measures.
- Engaged customers with effective communication skills in order to provide quick resolution to questions, requests, and complaints. Maintain low retention rates, and high levels of satisfaction.
- Participated in trade shows and local community events to network and promote membership.
- Conducted frequent training on sales strategies, product expertise, and customer service excellence. Used incentives to motivate employees to reach personal goals.
Marketing Director/Program Consultant
Sail Caribbean
Northport, NY
12.2017 - 02.2022
- Led development and management of company's website, brochure, and marketing materials.
- Tracked effectiveness of paid and organic ad campaigns via Google Analytics.
- Managed over $100,000 in marketing funds each sales season.
- Elevated company-wide SEO by deploying effective SEM techniques.
- Played a key role in formulating and applying SOPs in our CRM to boost overall customer satisfaction.
- Managed Covid-19 protocols resulting in a sales increase between 2019 and 2021.
- Represented Sail Caribbean at regional camp fairs by presenting program benefits and experiences.
- Oversaw continuous lead tracking, enrollment statistics, and sales analysis.
Office Administrator and Event Hostess
Larkfield Manor
East Northport, NY
11.2017 - 11.2018
- First point of contact for customer service, in person or over the phone.
- Worked cross-functionally with event managers, vendors, and line-level staff to answer client questions, coordinate calendars, maintain inventory, assist with marketing efforts, and execute day-of-event preparation.
- Ensured seamless execution of multiple events hosted within the venue at one time.
Education
Bachelor of Science - Marketing and Communications
State University of New York At Brockport
Brockport, NY05-2017
Skills
- Proficient in Closing Sales
- Sales Efficiency Enhancement
- Staff Management
- Advertising and Promotions
- Database Administration
- Customer Service
Timeline
Director of Sales and Operations
KidStrong
02.2022 - 12.2024
Marketing Director/Program Consultant
Sail Caribbean
12.2017 - 02.2022
Office Administrator and Event Hostess
Larkfield Manor
11.2017 - 11.2018
Bachelor of Science - Marketing and Communications
State University of New York At Brockport
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