Calvin Day
Summary
Accomplished Marketing Director at Revise Inc., adept in strategic planning and digital marketing, significantly boosting brand visibility and sales performance. Expert in analytics and SEO, with a proven track record in leading teams to exceed performance targets through innovative campaign management and effective networking. Achieved maximized ROI with cost-effective resource allocation, enhancing company growth and customer engagement. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
34
34
years of professional experience
Work History
Marketing Director
Revise Inc.
10.2018 - Current
- Oversee the creation of all marketing materials, including brochures, presentations, and social media content.
- Created and managed marketing budget, ensuring maximized ROI.
- Planned and executed events and marketing programs to increase qualified leads.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
General Sales Manager
Pride Motor Group
07.2009 - 04.2018
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
Finance and Sales Manager
Northshore Buick, Pontiac, Gmc, Dodge
02.1996 - 12.2008
- Streamlined financial processes for improved efficiency and cost reduction.
- Led regular sales meetings focused on pipeline management, territory planning, and goalsetting.
- Presented comprehensive financial reports to executive leadership, ensuring transparency and clear communication of company performance metrics.
- Increased revenue by developing and implementing strategic financial plans and sales strategies.
- Championed process improvements that increased operational efficiency within the finance department.
- Managed sales team to exceed performance targets and drive company growth.
Delivery Associate
Romano Florist
02.1990 - 02.1996
- Ensured customer satisfaction with prompt and accurate deliveries, maintaining a professional demeanor.
- Delivered floral arrangements to customer doorsteps and Funeral homes and Churches.
- Proactively identified potential issues affecting delivery success, taking corrective action as needed to maintain performance standards.
- Collaborated with team members to meet tight deadlines during peak delivery periods.
- Loaded truck and properly secured items to prevent damage for deliveries.
- Completed on-time deliveries by choosing best and most efficient routes.
Education
High School Diploma -
Lexington Christian Academy
Lexington, MA06.1992
Skills
- Networking
- Digital Marketing
- Strategic Planning
- Content Creation
- Analytics and SEO
- Advertising Campaigns
- Brand positioning
- Web Analytics
- Campaign Management
- Media Buying
Timeline
Marketing Director
Revise Inc.
10.2018 - Current
General Sales Manager
Pride Motor Group
07.2009 - 04.2018
Finance and Sales Manager
Northshore Buick, Pontiac, Gmc, Dodge
02.1996 - 12.2008
Delivery Associate
Romano Florist
02.1990 - 02.1996
High School Diploma -
Lexington Christian Academy
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