CAM REEDY
Richmond
Summary
US GTM Lead and AI SaaS revenue operator driving early-stage go-to-market strategy, revenue architecture, and founder-led sales execution. Currently leading U.S. expansion for an AI platform, designing ICP, outbound motion, discovery frameworks, demo engineering, pricing strategy, and sales infrastructure. Proven enterprise seller with over $1M ARR closed, over 170% quota performance, and a track record of building scalable sales playbooks and GTM systems that accelerate product-market fit and predictable growth.
Overview
5
5
years of professional experience
Work History
US GTM LEAD
JASPI
01.2026 - Current
- Leading US go-to-market strategy for an early-stage AI recruitment platform expanding from Europe into the US market.
- Designed and executed full GTM motion including ICP definition, outbound strategy, discovery framework, demo flow, pricing strategy, and sales infrastructure.
- Built end-to-end sales playbooks including cold call scripts, objection handling, qualification frameworks, demo workflows, and revenue operations SOPs.
- Driving founder-led sales motion, booking executive-level meetings with CEOs, Heads of Sales, and GTM leaders across B2B SaaS and enterprise.
- Strategic partner to founders on revenue architecture, positioning, and product-market fit for US expansion.
- Supporting early revenue generation and pipeline development with trajectory toward Head of Sales / Cofounder role.
- AI Recruiting Platform
FOUNDER & MANAGING PARTNER
DOMINION HOLDINGS LLC
01.2025 - Current
- Lead strategic acquisition of service-based SMBs, overseeing due diligence, seller financing structures, and post-acquisition operational optimization.
- Structured and negotiated seller-financed deals in the $1M–$5M range, driving portfolio growth and cash-flow efficiency.
- Built acquisition pipeline, underwriting models, and operational playbooks for scaling essential service businesses.
- Launched thought leadership brand and newsletter focused on acquisitions, revenue systems, and operator investing.
INDEPENDENT SAAS CONSULTANT | ENTERPRISE ACCOUNT EXECUTIVE
Self-Employed
01.2021 - Current
- Closed $1M+ ARR in CRM, RevOps, and CX SaaS solutions with ACVs up to $150K.
- Surpassed 130% quota in mid-market and enterprise segments.
- Revived 45+ dormant accounts in 30 days, increasing pipeline by 22%.
- Generated $140K new revenue in 90 days using NEPQ and Challenger frameworks.
- Collaborated with onboarding and delivery teams to ensure client success and retention.
ENTERPRISE ACCOUNT EXECUTIVE (DIGITAL ADS)
X (formerly Twitter)
08.2024 - 12.2024
- Surpassed sales targets by 171%, generating $50K+ in new monthly revenue.
- Ranked among top 5% of company performers.
- Built outbound pipeline from scratch and led CMO-level demos.
Education
MBA - Leadership
Liberty University
Lynchburg, VA05-2025
Bachelor of Science - Criminal Justice
Liberty University
Lynchburg, VA05-2022
Skills
- US GTM strategy
- AI SaaS sales
- Enterprise sales
- Founder-led sales
- Revenue architecture
- Ideal customer profile design
- Sales playbooks
- Outbound strategy
- Discovery frameworks
- Demo engineering
- NEPQ and MEDDICC methodologies
- RevOps and CRM management
- Sales forecasting
- Executive communication
- Deal structuring
- Team leadership
- Strategic partnerships
Websites
Timeline
US GTM LEAD
JASPI
01.2026 - Current
FOUNDER & MANAGING PARTNER
DOMINION HOLDINGS LLC
01.2025 - Current
ENTERPRISE ACCOUNT EXECUTIVE (DIGITAL ADS)
X (formerly Twitter)
08.2024 - 12.2024
INDEPENDENT SAAS CONSULTANT | ENTERPRISE ACCOUNT EXECUTIVE
Self-Employed
01.2021 - Current
MBA - Leadership
Liberty University
Bachelor of Science - Criminal Justice
Liberty University