PEGGY J. WEBB
Alpharetta,GA
Summary
AWS-focused Alliances and GTM leader with 5+ years owning co-sell strategy, vertical GTM execution, and Marketplace-led growth across enterprise cloud security organizations. Deep experience partnering with AWS PSMs, PDSs, ProServ, SAs, and field sellers to build vertical sales plays, drive cloud consumption, and operationalize horizontal motions at scale. Known for strong AWS relationships, partner ecosystem fluency, and translating alliance strategy into field execution across Energy, Retail/CPG, Auto & Manufacturing, Media & Entertainment, Financial Services, and Travel & Hospitality.
Overview
16
16
years of professional experience
1
1
Certification
Work History
AWS Alliances & GTM Lead
Palo Alto Networks
06.2024 - Current
- Own AWS alliance and co-sell GTM strategy across a multi-vertical enterprise portfolio, supporting $50M+ in influenced pipeline and driving Marketplace-led cloud security adoption.
- Partner directly with AWS PSMs, PDSs, SAs, and ProServ to align joint account strategy, vertical priorities, and field execution.
- Build and execute vertical GTM plays leveraging horizontal cloud security capabilities (software firewalls, cloud-native security, AI security).
- Lead AWS Marketplace strategy (CPPO, MPPO, PAYG), advising sellers on EDP/PPA alignment, deal structuring, and consumption-based models.
- Drive regional AWS enablements, partner days, and working sessions focused on co-sell best practices and account mapping.
- Represent Palo Alto Networks at AWS field events, executive briefings, and partner forums to strengthen alliance presence and pipeline creation.
AWS Alliances Manager
Trend Micro
08.2021 - 01.2024
- Owned AWS alliance strategy for the Southeast, driving significant Marketplace, co-sell, and consumption growth.
- Grew AWS Marketplace revenue from $1.3M to $6.7M in one fiscal year, including closing the largest Marketplace deal in region history.
- Managed full ACE pipeline execution, finishing at 167% of ACE Launch targets, contributing to Trend Micro being named AWS Marketplace Partner of the Year.
- Acted as primary liaison between AWS sellers, ProServ, partners, and enterprise customers to accelerate cloud adoption.
- Built vertical-aligned GTM initiatives and joint sales plays with AWS and strategic partners (Optiv, GuidePoint, Kinect).
- Led AWS field enablement aligned to cloud modernization, security, and consumption-based procurement.
Named Account Executive
Presidio
01.2017 - 01.2019
- Generated net-new enterprise pipeline through territory planning, executive relationship development, and partner engagement.
- Consistently delivered revenue performance across strategic Georgia accounts.
Named Account Executive
Computer Technology Solutions (CTS)
01.2014 - 01.2017
- Drove recurring enterprise revenue, outperforming first-year quota by $1M.
- Secured a new $1M enterprise logo for the Atlanta office.
Senior Technical Recruiter / Account Manager
TEKsystems
01.2010 - 01.2014
- Promoted three times for exceeding sales and placement targets.
- Managed up to 30 technical contractors and high-volume talent pipelines.
Education
B.S. - Business
University of Louisville
Skills
- AWS Alliances & Co-Sell Strategy
- Vertical GTM Execution
- AWS Partner Ecosystem (PSMs, PDSs, ProServ)
- Marketplace & Private Offers (CPPO, MPPO)
- Cloud Consumption Models
- Joint Sales Plays
- Partner Enablement
- Executive Stakeholder Management
- Pipeline & Forecasting
- Enterprise GTM Strategy
Websites
Certification
AWS Certified Cloud Practitioner
Focus Areas
- AWS Co-Sell
- AWS Marketplace
- Vertical GTM
- Strategic Alliances
- Consumption Models
- Field Enablement
- Executive Alignment
Timeline
AWS Alliances & GTM Lead
Palo Alto Networks
06.2024 - Current
AWS Alliances Manager
Trend Micro
08.2021 - 01.2024
Named Account Executive
Presidio
01.2017 - 01.2019
Named Account Executive
Computer Technology Solutions (CTS)
01.2014 - 01.2017
Senior Technical Recruiter / Account Manager
TEKsystems
01.2010 - 01.2014
B.S. - Business
University of Louisville