Vendor Software and Vertical Application Certifications
LAWRENCE WORDÉ
Global Partner Alliances Leader, Technical Sales, Digital Enterprise, MES / MOM
Rochester Hills,MI
Summary
Global Partner Alliance Executive with two decades of experience leading global systems integrators, hyperscalers, AI transformation initiatives, and SaaS ecosystems. Proven record driving revenue growth through GTM strategy, co‑sell execution, and partner‑led adoption of digital enterprise and AI‑powered technologies. Brings strong technical presales expertise across MES/MOM, IIoT, ALM, MBSE, and Digital Engineering, enabling partners in complex industries. Highly skilled in building scalable partner frameworks, strengthening executive alignment, and orchestrating cross‑functional collaboration across Sales, Marketing, Product, Engineering, and CSM teams to deliver measurable business outcomes.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director, Global Partner Alliances
PTC
01.2023 - Current
- Directed Global Partner Alliances strategies – GSIs, hyperscalers, and AI driving global collaboration initiatives.
- Expanded partner-sourced pipelines from $2.5M to $50M within three years.
- Operationalized GSI, AEs and Business Development customer success frameworks, driving lifecycle value realization in digital enterprise software and AI solution strategies.
- Developed multi-year GTM and business plans, and solution roadmaps accelerating digital enterprise adoption with strategic co-sell motions.
- Implemented partner programs, incentives, and enablement certification paths, aligning frameworks with revenue and customer outcome KPIs.
- Established governance rhythms, optimizing partner engagement through QBRs and health reviews, escalation paths, and executive alignment.
- Improved partner delivery quality, customer adoption, and lifecycle expansion.
- Multiple Presidents Club awards for exceeding quota and driving exceptional partner-sourced revenue.
- Built and scaled Global SIs ecosystems supporting AI and Digital Enterprise Software Transformation programs.
- Developed partner success playbooks for onboarding and adoption, supporting value realization and customer health management to enhance partner engagement.
- Orchestrated collaboration across Sales, Product, Engineering, Marketing, Customer Success, and Executive teams ensuring partners achieved measurable customer outcomes.
- Developed partner-led ALM-MBSE AI connector, ASPICE template, and S1000D solutions that became core GTM offerings.
Global Partner Alliances / Sr. Solution Engineer
iBASEt
01.2022 - 12.2022
- Facilitated partner-led Digital Manufacturing and MES/MOM implementations to enhance project success.
- Enhanced SI delivery quality and lifecycle engagement for improved partner collaboration.
- Advised partners on effective customer success strategies to drive client satisfaction.
Sr. Executive Technical Presales, FA&D Global Alliances
Dassault Systèmes
08.2018 - 12.2021
- Promoted to Senior Technical Presales Executive Expert, Global Alliances, after successfully developing FA&D Digital Manufacturing Solution QMS, AS 9145-1300X.
- Led customer workshops, guiding GSIs, CS, and AEs using 3DX, AWS, Azure, and Digital Enterprise capabilities.
- Drove co-sell motions, enabling collaboration with GSIs and hyperscalers to enhance solution offerings.
- Facilitated architecture of Digital Enterprise solutions with product teams, CSMs, AEs, and SIs, enhancing collaboration across multiple FA&D projects through partner-led accounts.
- Drove value propositions with customer success managers, account executives, and global system integrators.
Director, NA Global Alliance, Business Development
Aizoon USA
01.2015 - 12.2018
- Led technical presales alliance for Siemens Digital Enterprise Software Solutions, driving co-sell motions.
- Created training programs that strengthened partner compliance and boosted operational effectiveness in regulated industries.
- Facilitated integration of implementation processes, streamlining collaboration and enhancing project execution.
Sr. Consultant Business Develop. Partner Alliances
Hyla Soft / Engineering USA
01.2011 - 05.2015
- Drove Business Development and Technical Presales for FA&D GSI implementation for PLM, MES/MOM, and Digital Manufacturing projects, ensuring alignment with partner objectives.
- Enhanced partner alliance delivery processes to improve customer satisfaction and service quality.
- Developed and led Technical Presales success metrics and outlined strategic initiatives for Digital Transformation.
Country Manager, Partner Alliances
ATS Applied Tech Systems
06.2009 - 01.2011
- Directed country operations for technology product deployment and market expansion.
- Expanded partner ecosystem and implemented customer success programs across digital manufacturing to enhance collaboration and service delivery.
- Developed partner governance framework, defined success metrics, and established escalation mechanisms to ensure accountability and performance tracking.
- Collaborated with cross-functional teams to align strategic goals and initiatives.
- Managed relationships with key stakeholders, ensuring effective communication and support.
Education
3-year Technical Studies Degree - Mechatronics Technology, Advance Engineering
University of Applied Sciences Fachhochschule
Bonn-Rhein-Sieg04-2001
Some College (No Degree) -
University of Phoenix
Mount Clemens, MI03-2026
Certificate of Technical Studies - MES / MOM Methodologies
MESA International
Boston, MASkills
- Global Partner Alliances Success strategy
- Technical Presales and Business Development
- Enablement, Technical Sales and Services strategist
- GSI relationship management
- High-growth SaaS expertise
- Value realization
- Digital Enterprise Software Solutions
- AI/ML expertise
- Hyperscalers - AWS, Microsoft Azure
- ERP
- MES/MOM (Apriso, Solumina, Siemens Opcenter, ThingWorx, Kepware)
- PLM/ALM/CAD/SLM/IIOT integration
- Digital Systems Engineering practices
- Digital Manufacturing Execution
- Operator mindset development
- Inclusive leadership
- Project management
- Problem solving
- Team collaboration
- Data analysis
- Enterprise Software implementation
- Global Partnerships and ISV Alliances
- Pipeline Driver
- Customer Success Team builder
- Go-to-Market strategist
- Vertical Account Alignment
- Process optimization
- Multitasking and organization
- Issues resolution
- Corporate social responsibility
- Legal and regulatory compliance
- Team building
- Problem-solving
- International business
- Leadership development
- Analytical thinking
- Contract and vendor management
- Budget control
- Project coordination
- Goal setting
- Relationship building
- Strategies and goals
- Strategic planning
- Client relations
- Business planning
- Business development
- Time management
- Verbal and written communication
- People management
- Visionary leadership
- Vendor relationship management
- Industry knowledge
- E-commerce strategy
- Negotiation
- Decision-making
- Cross-functional team leadership
Education And Certifications
- Global Business Management — U. Phoenix
- Mechatronics Technology — Bonn-Rhein-Sieg
- MESA MOM/MES Certification
- Patent #6751520
- Exec Certifications: Microsoft, AWS, Siemens, PTC, Dassault
Industry Expertise
- FA&D
- Automotive
- Industrial Manufacturing
- MedTech
- Pharma
Earlier Career
Leadership roles in robotics, advanced manufacturing, and technical sales at Müller Textiles - Country Manager, Hoerbiger Origa - ROSS Controls - Global Robotics, Advance Manufacturing Technical Sales and Alliances, and Robert Bosch Advance Automation Group Regional Channel Manager.
Certification
MESA International, MES/MOM Methodologies Certification No. 1694
Accomplishments
Presidents Club (Qualified) - PTC 2023, 2024
Robotics, Intrinsically Safe Microprocessor-Controlled Pressure Regulator — Patent #6751520 www.patents.justia.com/inventor/lawrence-j-worde
Software
Languages
Italian
Limited
German
Limited
Affiliations
Triathlons, Skiing, Health & Fitness, Ski Instructor - Alpine Blind Ski Club (ABSC)
Timeline
Director, Global Partner Alliances
PTC
01.2023 - Current
Global Partner Alliances / Sr. Solution Engineer
iBASEt
01.2022 - 12.2022
Sr. Executive Technical Presales, FA&D Global Alliances
Dassault Systèmes
08.2018 - 12.2021
Director, NA Global Alliance, Business Development
Aizoon USA
01.2015 - 12.2018
Sr. Consultant Business Develop. Partner Alliances
Hyla Soft / Engineering USA
01.2011 - 05.2015
Country Manager, Partner Alliances
ATS Applied Tech Systems
06.2009 - 01.2011
3-year Technical Studies Degree - Mechatronics Technology, Advance Engineering
University of Applied Sciences Fachhochschule
Some College (No Degree) -
University of Phoenix
Certificate of Technical Studies - MES / MOM Methodologies
MESA International