CAMERON EVERETT
Baton Rouge
Summary
Email Marketing and CRM Operations Specialist with 5+ years of experience building and executing data-driven campaigns across Salesforce Marketing Cloud, Adobe Campaign, Braze, and HubSpot. Skilled in HTML email development, audience segmentation, data validation, and QA to ensure accurate, compliant, and reliable campaign execution. Proven ability to troubleshoot data and targeting issues, maintain data integrity, and support scalable marketing workflows. Experienced working cross-functionally in fast-paced environments while maintaining strong attention to detail.
Overview
4
4
years of professional experience
2020
2020
years of post-secondary education
Work History
Campaign Specialist
IBM | USAA
10.2025 - 03.2026
- Built and deployed campaigns in Adobe Campaign, handling segmentation, setup, QA, and delivery
- Performed data validation using SAS SQL extracts to ensure audience accuracy and alignment across systems
- Developed responsive HTML email templates optimized for cross-client rendering
- Managed customer segments and suppression lists to ensure accurate targeting and compliance
- Identified and resolved data or targeting issues prior to deployment
- Conducted QA and profile-level checks to confirm correct audience selection and message delivery
- Collaborated with marketing, data, and compliance teams to support accurate and timely campaign execution
Digital Marketing Specialist
CVS (Signify Health)
05.2024 - 08.2025
- Developed responsive email templates using HTML/CSS and deployed through LuxSci
- Performed QA testing using Email on Acid to ensure rendering accuracy and functionality
- Executed A/B tests across email and landing pages to improve engagement
- Implemented tracking using UTM parameters and analytics tools to support reporting
- Collaborated with cross-functional teams to ensure smooth campaign execution
- Supported campaign setup and validation to maintain accuracy across systems
Marketing Campaign Analyst
Victoria Secret
12.2024 - 02.2025
- Built customer segments based on behavioral and transactional data to support targeted campaigns
- Executed automated campaigns including welcome journeys, cart recovery, and post-purchase messaging
- Managed campaign timelines and coordinated execution across teams
- Developed performance reports tracking key metrics such as CTR, CVR, and revenue
- Partnered with marketing and creative teams to ensure campaign accuracy and alignment
Email Operations Specialist
ConnectiveRX
Pittsburgh
05.2023 - 05.2024
- Built and automated email workflows in Adobe Campaign to improve efficiency and engagement
- Executed audience segmentation using query logic to support personalized messaging
- Developed responsive email templates aligned with brand and accessibility standards
- Created reusable templates and components to streamline campaign production
- Built reports and shared insights to support ongoing campaign optimization
- Collaborated with cross-functional teams to ensure QA accuracy and successful deployment
Web Developer
Janus Henderson
London
11.2022 - 02.2023
- Built and executed campaigns in Salesforce Marketing Cloud and Pardot within Salesforce Lightning
- Developed dynamic email content using AMPscript and Liquid based on customer and account data
- Created automated journeys and triggered communications based on user behavior
- Built audience segments using CRM data to support targeted messaging
- Performed QA testing to ensure rendering accuracy and data integrity
- Implemented tracking to support campaign performance reporting
- Worked closely with marketing and data teams to ensure accurate campaign setup and execution
Omni Channel Marketing Specialist
McClatchy
Sacramento
07.2022 - 11.2022
- Supported migration to Braze by organizing customer data and setting up segmentation structures
- Developed HTML and Liquid-based email templates with dynamic content
- Built and managed segments and automated workflows in Braze Canvas
- Led QA testing to ensure proper rendering and deliverability
- Implemented tracking to measure campaign performance and improve targeting
Email Developer
MRM Agency
Detroit
09.2021 - 05.2022
- Engineered responsive email templates in Adobe Campaign using HTML, CSS, and dynamic content scripting with includes, supporting large scale campaigns across multiple industries.
- Took the lead on QA, testing in Litmus and Email on Acid to make sure every send looked flawless and landed right.
- Built smart segmentation strategies and personalization logic in Adobe Campaign, using dynamic blocks to drive stronger engagement and lower unsubscribes.
- Rolled out automated workflows and triggered journeys that turned manual sends into efficient, scalable campaigns.
- Created performance reports in Excel and Google Sheets, turning engagement data into clear takeaways and actionable recommendations.
- Worked closely with creative and marketing teams as the go-to technical partner, making sure brand vision translated perfectly in code and execution.
Education
Mechanical Engineering
Southeastern Louisiana University
Hammond, LA 05.2014 - 08.2019
Block High School
Jonesville , LASkills
- HTML & CSS (Responsive Email Development)
- Campaign Execution & Deployment
- Audience Segmentation & Targeting
- Data Validation & Troubleshooting
- Marketing Automation (Salesforce Marketing Cloud, Pardot, Adobe Campaign, Braze, HubSpot)
- QA & Email Testing (Litmus, Email on Acid)
- Email Compliance (CAN-SPAM, GDPR, Accessibility)
- Automation & Triggered Campaigns
- Personalization (AMPscript, Liquid, Dynamic Content)
- Reporting & Analytics (Excel, Google Sheets, UTM Tracking)
- CRM & Data Management (Salesforce)
- Cloud & Data Tools (Microsoft Azure)
- Project Management (Adobe Workfront)
Timeline
Campaign Specialist
IBM | USAA
10.2025 - 03.2026
Marketing Campaign Analyst
Victoria Secret
12.2024 - 02.2025
Digital Marketing Specialist
CVS (Signify Health)
05.2024 - 08.2025
Email Operations Specialist
ConnectiveRX
05.2023 - 05.2024
Web Developer
Janus Henderson
11.2022 - 02.2023
Omni Channel Marketing Specialist
McClatchy
07.2022 - 11.2022
Email Developer
MRM Agency
09.2021 - 05.2022
Mechanical Engineering
Southeastern Louisiana University
05.2014 - 08.2019
Block High School