Theresa (Tracy) Boesken

Property Technology Software

• Provide technical guidance and process improvements for 40 complex Adobe Marketo Engage workspaces, developing standard operating procedures, training users, and troubleshooting issues.
• Manage end-to-end implementation, optimization, and performance analysis of automated marketing campaigns across Marketo workspaces synced with Salesforce, ensuring high deliverability and efficiency.
• Design personalized email content and build multi-channel demand generation campaigns while creating granular audience segments and managing data lists to ensure effective database hygiene and rigorous QA.
• Analyze campaign data to identify trends and provide actionable insights to inform broader GTM strategies.
• Build and optimize marketing workflows in Asana, employing agile methods for efficient project management.

(Part-time contract/concurrent) Industrial Branding

• Negotiate and secure print and digital advertising placements with media partners.
• Analyze B2B market data across print and digital channels to identify high-yield advertising opportunities and enhance targeted outreach.
• Create, launch, optimize, and analyze email campaigns with MyEmma by Marigold to improve segmentation and deliverability rates.
• Implement SEO strategies to enhance organic visibility and increase inbound traffic.
• Execute industrial branding initiatives to strengthen market presence and drive brand recognition.
• Manage accounting functions while modernizing core office operations.

Healthcare Technology

• Developed and executed data-driven B2B marketing campaigns using Adobe Marketo Engage for SaaS EDI and healthcare technology products, consistently exceeding KPIs.
• Executed lead generation tactics, including content syndication, performance landing pages, and advanced lead scoring models to enhance pipeline growth.
• Partnered cross-functionally to design and deploy targeted ABM and GTM strategies with strict brand compliance.
• Analyzed and optimized campaign performance, providing actionable dashboards and insights to executive stakeholders.
• Oversaw full webinar production cycle, from promotion through post-event editing, to drive engagement and capture leads.
• Mentored junior team members on marketing communications best practices.
• Led successful migration from Marketo to Salesforce Marketing Cloud Account Engagement (Pardot).

Healthcare Data and Analytics Technology

• Developed high-conversion content for B2B marketing campaigns and coordinated events to accelerate pipeline growth.
• Increased organic social media engagement and reach through strategic content creation and community management.
• Managed and maintained dynamic website content integrity across Drupal and WordPress platforms, ensuring optimal user experience and SEO compliance.
• Dynamically planned and executed all logistical aspects of regional and national trade shows.
• Produced and moderated company webinars to enhance brand awareness and establish thought leadership.
• Launched the successful implementation of SFDC Marketing Cloud Account Engagement (Pardot) from Marketo.

Professional Leadership Training

• Increased lead generation volume 100% through targeted marketing initiatives.
• Developed sales collateral to support marketing objectives.
• Boosted brand visibility by implementing strategic social media campaigns.
• Improved email marketing performance through effective segmentation and personalized content.
• Maintained consistent branding across all training materials.