Cameron Femino
New York,NY
Summary
Strategic Creative Producer with 17 years of experience in brand storytelling and revenue-generating content production. Led audience growth and launched award-winning franchises while managing multidisciplinary teams to execute impactful campaigns. Expertise in content strategy and creative development across brand, paid social, and multimedia production, achieving significant growth through innovative ad campaigns and award-winning podcasts.
Overview
17
17
years of professional experience
Work History
Senior Creative Producer
Sniffies
New York, New York
10.2022 - Current
- Created and executive produced award-winning podcast Sniffies Cruising Confessions, growing listenership to over 60,000 per episode across four seasons.
- Developed branded content franchises that generated revenue through monetizable storytelling partnerships.
- Led annual integrated ad campaign production, achieving approximately 30% year-over-year growth and enhancing brand visibility.
- Directed creative production for Sniffies merchandise line, generating $500,000 in annual sales and strengthening brand relevance.
- Scaled Sniffies from niche product to cultural touchstone and queer sex editorial publisher, expanding brand authority.
- Managed team of editors, producers, and freelance creatives to operate in-house production studio, enhancing creative workflows.
- Oversaw creative development across paid media, brand social, video, photo, and animation initiatives, ensuring cohesive brand messaging.
Producer, Director, Creative Director
Freelance
New York, NY
05.2009 - Current
- Led creative and production projects for brands and production companies, overseeing web, commercial, documentary, and scripted projects from concept to delivery, achieving on-time and within-budget execution.
Senior Producer / Director
WeWork
New York, New York
09.2018 - 03.2022
- Directed crews of 30+ during quarterly brand campaigns, fostering collaboration with freelancers and projection vendors to enhance production quality.
- Produced impactful out-of-home placements, including digital billboards in Times Square, Los Angeles, and San Francisco, enhancing brand visibility.
- Mobilized rapidly for major brand moments, producing high-priority videos for COVID-19 response and IPO announcements, ensuring timely communication of critical information.
Senior Producer
Weber Shandwick
Boston, MA
09.2013 - 03.2016
- Optimized agency's live stream offerings, producing over 20 branded shows that actively engaged diverse audiences.
- Produced video content for brands including Ocean Spray, Verizon, San Pellegrino, and Bank of America, significantly increasing brand visibility.
- Mentored 4 interns and 2 junior staff in creative and production processes, fostering skill development and team collaboration.
Education
Bachelor of Science - Film Production
Full Sail Unive
Orlando, FL04-2009
Full Sail University
Winter Park, FLSkills
- Content strategy
- Content production
- Podcast production
- Creative direction
- On Camera Direction
- AI content workflows
Timeline
Senior Creative Producer
Sniffies
10.2022 - Current
Senior Producer / Director
WeWork
09.2018 - 03.2022
Senior Producer
Weber Shandwick
09.2013 - 03.2016
Producer, Director, Creative Director
Freelance
05.2009 - Current
Bachelor of Science - Film Production
Full Sail Unive
Full Sail University