Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Morgan Schaapveld

Coralville,IA

Summary

Dynamic Licensed Esthetician and CEO of Ambivalent Esthetics, with a proven track record at Spa Bilancia, enhancing client satisfaction and retention through advanced facial techniques and exceptional customer service. Expert in online advertising, SEO, and website development. In addition, founded a successful skin care line designed for clients unique goals, significantly boosting brand authenticity and client retention.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Licensed Esthetician/CEO

AMBIVALENT ESTHETICS
Coralville, IA
12.2023 - Current
  • Developed and implemented successful sales strategies to meet business goals.
  • Promoted business on social media platforms to maximize brand identity and generate revenue.
  • Reviewed legal documents related to business operations.
  • Maintained relationships with existing clients by providing superior customer service.
  • Meticulously maintained spa appearance and cleanliness.
  • Sold salon-exclusive skin care products and encouraged service upgrades.
  • Designed customized facial and body treatments meeting individual client needs.
  • Launched an exclusive skin care line that embodies business values.
  • Designed and maintained website design, SEO marketing, Google Ads, and more, to craft an easy-to-use website showcasing brand identity.
  • Developed procedures for streamlining accounting processes.

Esthetician

Spa Bilancia
Coralville, IA
12.2018 - 08.2024
  • Relaxed clients with facial and body massages, aromatherapy and soothing environments.
  • Sold salon-exclusive skin care products and encouraged service upgrades.
  • Assisted in marketing efforts by providing input on promotional materials and events.
  • Processed payments, set up appointments and promoted new products and services to help meet business objectives.
  • Identified needs of customers promptly and efficiently.
  • Maintained cleanliness, neatness, and organization of customer and employee areas.
  • Implemented effective client retention strategies resulting in high satisfaction and referral rates.

Education

Esthetics License -

Capri College
Cedar Rapids, IA
12-2018

High School Diploma -

Vinton-Shellsburg High School
Vinton, IA
04-2018

Skills

  • Body waxing and sugaring specialist
  • Spa software proficiency
  • Microdermabrasion expertise
  • Sales and upselling
  • Advanced facial techniques
  • Skin care expertise
  • Online advertising
  • Website development
  • Google analytics
  • E-commerce management
  • SEO and marketing
  • Eyebrow lamination, lash lifts
  • Client bond and retention
  • Passion for personal growth and education

Certification

  • Microdermabrasion Certified
  • Advanced trainings for Hydrafacial
  • Attended several Eminence trainings to maintain product knowledge

Affiliations

  • Became one of the top earners with high sales and amazing client retention.

Timeline

Licensed Esthetician/CEO

AMBIVALENT ESTHETICS
12.2023 - Current

Esthetician

Spa Bilancia
12.2018 - 08.2024

Esthetics License -

Capri College

High School Diploma -

Vinton-Shellsburg High School

Similar Profiles

CREATE PROFILE
Morgan Schaapveld