Cameron Krog
Liberty Hill,TX
Summary
Driven Sales Director with 15+ years of experience in healthcare and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome barriers to meet clients needs and achieve goals within multiple sites assigned. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement. Excel at managing day-to-day sales execution as well as long term vision for organization goals.
Overview
15
15
years of professional experience
Work History
VP of Sales and Marketing
J Bar Enterprises
03.2023 - 06.2023
- Built and Installed entire sales program including restructuring 3 million dollar annual budget.
- Managed customer service, inside & outside sales, and marketing departments.
- Created and Implemented CRM and work flow systems to track customer from prospect to active.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed campaigns and specific marketing strategies for clients.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
Area Director of Sales
Suncrest Hospice
11.2020 - 03.2023
- Opened Suncrest Hospice in Austin, TX
- Exceeded targets by building, directing and motivating high-performing sales team.
- Held weekly meetings with VP to identify barriers, patterns, and market shifts.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Coached hospice liaisons in selling techniques for Senior Living, SNF, Primary Care, and Hospital accounts. Significantly increasing individual and team growth.
- Established strong relationships with major accounts and key decision-makers to increase sales.
Senior Account Executive - Area Manager
Rotech Healthcare
07.2017 - 11.2020
- Increased Oxygen Patient Census by 41% since July 2017
- 140% growth area wide in new respiratory/sleep starts
- Collaborate with Area Manager-Operations to maintain balance with sales and operations
- Recruit/hire/train/and mentor new liaisons
- Develop sales plans and forecasts to achieve consistent growth
- Analyze entire market for trends, modify sales territories as needed
- Perform ride-alongs to observe for training/growth opportunities
- Exceed sales targets for Area, tracking growth potential vs actual
- Manage performance improvement plans for liaisons requiring coaching
Account Executive
Rotech Healthcare
02.2008 - 07.2017
- Develop sales strategies to maximize growth within territory
- Mentor new/existing sales people to strengthen their position in market
- Educate referrals and staff of ongoing changes with CMS, TMHP, and Commercial insurances.
- Marketing core service and products to physicians, clinics, and hospitals
- Maintain weekly sales planner, active referral account, and market share analysis
- Develop detailed knowledge of accounts within sales territory
- Cultivate relationships within referral sources
- Maintain knowledge of current insurance regulations, CMS, and JCAHO
Education
Bachelor of Applied Sciences - Criminal Justice Pre-Law
Texas State University
San Marcos, TX05.2007
Skills
- Strategic Planning
- Employee Development
- Servant Leadership
- Business Development
- Culture Guru
- Team Building
- Coaching
- Process Development
- Adaptability
- Growth Expert
Accomplishments
- Built, lead, and coach a sales team
- Increased census from 0-145 in 2 years
- Maintain 40/30/30 admission ratio
- Consistently admit 1/3 of our census
- Increased ADC by 50+ year over year
- Established deep, long lasting relationships with leadership withing St. Davids and Seton Hospital Networks
Timeline
VP of Sales and Marketing
J Bar Enterprises
03.2023 - 06.2023
Area Director of Sales
Suncrest Hospice
11.2020 - 03.2023
Senior Account Executive - Area Manager
Rotech Healthcare
07.2017 - 11.2020
Account Executive
Rotech Healthcare
02.2008 - 07.2017
Bachelor of Applied Sciences - Criminal Justice Pre-Law
Texas State University
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