Cameron Lafferty
Summary
Experienced Assistant Director of Development with nearly 5 years of direct fundraising and donor relations plus 6 years in sales and related areas, culminating in a decade of comprehensive experience. Committed development specialist dedicated to advancing the interests of UNC, its stakeholders and all citizens of North Carolina. A mission driven and proactive professional known for cultivating sincere relationships with all.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Assistant Director of Development
UNC Health Foundation, UNC Children's
Chapel Hill, NC
08.2024 - Current
- Identify, qualify, cultivate, and steward prospects and donors of $25,000 and higher in support of the Department of Pediatrics, the N.C. Children's Hospital and other enterprise level Children's priorities
- Build strategic relationships with faculty and engage stakeholders to ensure that fundraising goals and objectives are met
- Coordinate development efforts by and between UNC Health, UNC Health Foundation and the UNC School of Medicine
- Assemble a pipeline of grateful patient prospects by engaging and training clinicians, nurses, administrators, volunteers and others in the grateful patient process
- Already exceeded my monetary goal by 118% only 55% through the year
Interim Assistant Director of Development
UNC Health Foundation, UNC Children's
Chapel Hill, NC
08.2023 - 08.2024
- Exceeded first year monetary goal by 159%, with nearly $300,000 in new commitments.
Special Events Coordinator
UNC Health Foundation, UNC Children's
Chapel Hill, NC
03.2020 - 08.2023
- Cultivated community relationships with third parties and grew the community events program from $250,000 to $330,000 in annual revenue
- Assisted the Director of Special Events for UNC Children's with signature events. In FY23, surpassed Special Events fundraising goal of $750,000 by 170.60%, raising over $1.2M.
- Developed budgets and tracked expenses to ensure the event was within budget
- Created detailed timelines with specific deadlines for each task associated with the event
- Coordinated logistics of the UNC Children’s Board of Visitors Meetings
- Managed DAVIE and other event management program databases such as Community Funded and MaxGiving
- Worked closely with the UNC Children’s Communications team to maintain UNC Children’s social media channels
Coordinator—Partnership Services
Learfield IMG College-Tar Heel Sports Properties
Chapel Hill, NC
05.2014 - 02.2020
- Directly managed a book of business of 40 clients and over $3.1M per year
- Responsibilities included day-to-day operations as well as actively assisting sales staff in planning and presenting renewal proposals to clients
- Assisted Business Development Manager in surpassing his sales goal by almost 10% during the 2018-19 season.
- Generated and fostered relationships with corporate sponsors, clients, related professionals, University officials, UNC Athletics and the local community
- Oversaw all football related efforts
- Helped raise $3M in revenue, including in-venue LED signage, planning, and implementation of concourse activations and on-field promotions, including the coordination and execution of the Kid Champion Coin Toss promotion for UNC Children’s)
- Planned annual football and basketball coaches luncheons and assisted with game day hospitality for top corporate partners for all football and men's basketball games.
- Coordinated print ad placement, production, delivery, and sales for football, men's basketball, women's basketball, and baseball
- Assisted with the ideation and creation of proposals as well as mid and post-season recaps
- Directed all coaches radio shows for Mack Brown, Roy Williams, and Courtney Banghart and operated Facebook Live.
Education
Bachelor of Science, Business Administration; Marketing Management and Sales -
University of North Carolina at Chapel Hill | Kenan-Flagler Business School
05.2014
North Carolina School of Science and Mathematics
05.2010
Accomplishments
- 2019-20 Learfield IMG College Service Hall of Fame Recipient
Certification
- Plus Delta Certified in the Discipline of Frontline Healthcare Fundraising
Timeline
Assistant Director of Development
UNC Health Foundation, UNC Children's
08.2024 - Current
Interim Assistant Director of Development
UNC Health Foundation, UNC Children's
08.2023 - 08.2024
Special Events Coordinator
UNC Health Foundation, UNC Children's
03.2020 - 08.2023
Coordinator—Partnership Services
Learfield IMG College-Tar Heel Sports Properties
05.2014 - 02.2020
Bachelor of Science, Business Administration; Marketing Management and Sales -
University of North Carolina at Chapel Hill | Kenan-Flagler Business School
North Carolina School of Science and Mathematics
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