Cami Toliver
Granbury
Summary
Strategic sponsorship and marketing communications professional with experience managing high-value partnerships, driving revenue growth, and executing integrated brand initiatives. Proven ability to build lasting relationships with corporate partners, develop customized sponsorship strategies, and create impactful marketing campaigns that increase brand visibility, audience engagement, and organizational growth. Recognized for combining strong business acumen with creative storytelling and strategic marketing solutions to translate organizational objectives into measurable value for brands, partners, and audiences.
Overview
8
8
years of professional experience
Work History
Sponsorship Manager
National Reined Cow Horse Association
Weatherford
01.2026 - Current
- Promoted from Sponsorship Coordinator to Sponsorship Manager, expanding responsibility from sponsorship execution and fulfillment to strategic partnership development, revenue growth, contract management, and overall sponsorship program leadership
- Executed strategic partnership opportunities that enhanced sponsor engagement, maximized brand visibility, and generated incremental revenue.
- Negotiated contracts, managed sponsorship renewals, and developed partnerships with national brands and industry leaders.
- Serve as the primary relationship manager for key sponsors, ensuring successful execution of contractual obligations and maximizing sponsor ROI.
- Create valuable marketing opportunities for sponsors through event integrations, digital marketing campaigns, hospitality experiences, awards programs, and brand activations.
- Analyzed sponsorship performance and developed post-event reports to demonstrate value and support future partnerships.
- Collaborate with executive leadership, marketing, and event operations teams to align sponsorship initiatives with organizational goals.
Sponsorship and Incentive Coordinator
National Reined Cow Horse Association
Weatherford
01.2025 - 12.2025
- Coordinated creative assets for 122 brand sponsorships, representing $2.3 million in annual revenue.
- Designed over 50 sponsorship proposals and executed more than 70 corporate contracts.
- Coordinated cross-departmental collaboration, enhancing activation of sponsorships.
- Oversaw 5,000 NRCHA Cow Horse Incentive foal nominations and 340 annual stallion subscriptions.
- Executed social media campaigns for incentive deliverables, managing NRCHA stallion registry.
- Organized 96 magazine ad placements, increasing visibility for Reined Cow Horse News Magazine.
- Traveled nationally to plan, produce, and execute NRCHA premier events.
Business Manager
Toliver Rope Horses
Granbury
01.2019 - 01.2025
- Led social media strategy and grew audience to 30K+ followers with 500K+ engagements.
- Captured professional content to increase brand visibility.
- Contributed to $3.5M+ in sales through consumer relations, marketing support, and sales coordination.
- Developed and produced a 20-episode educational video series, generating 2,000–5,000 views per episode.
- Managed 30+ horses and cattle, while improving operational efficiency across barn and training programs.
- Oversaw budgeting, bookkeeping, and P&L management.
Education
BS - Business
Kansas State University
Manhattan, KS01-2022
Skills
- Marketing and communication
- Customer relationship management
- Project management
- Strategic planning
- Problem solving
Technology & Tools
Social Media Management Platforms | HubSpot CRM | Microsoft Office Suite | Canva | Cognito | Asana | Sony a7 IV Mirrorless Camera System | CapCut | DaVinci Resolve | Claude
Timeline
Sponsorship Manager
National Reined Cow Horse Association
01.2026 - Current
Sponsorship and Incentive Coordinator
National Reined Cow Horse Association
01.2025 - 12.2025
Business Manager
Toliver Rope Horses
01.2019 - 01.2025
BS - Business
Kansas State University